Original article by Helen Floersh
No. 2: GEOLINKS
CEO: Skyler Ditchfield
Growth Rate: 335%
It has been a big year for GeoLinks, the No. 2 firm on the Business Journal’s 2017 list of the Valley area’s Fastest Growing Private Companies.
Besides updating its moniker to reflect its long-term ambitions – the business-to-business internet service provider changed its name in June from California Internet to GeoLinks, which it described as being better aligned with its goal of expanding its services nationwide – the company also settled into its new, 38,000 square-foot Camarillo headquarters and hired its 50th employee. Finally, GeoLinks made the 2017 Inc. 5000, ranking No. 5 in the telecommunications category and coming in No. 604 overall.
“For a lot of people, what sets us apart is how we’re different from the big guys,” Ryan Adams, GeoLinks president, said. “We decided that we’re going to do what we thought was in the best interest of our clients, first and foremost.”
So far, that mindset appears to be working. Geolinks has managed to more than double its revenue year over year since 2014, when it saw $2.2 million in revenue. It generated $8.8 million last year, according to the firm, and is on track to outperform itself yet again in 2017.
“Telecommunications doesn’t necessarily have to be an ugly word,” Adams said. “For us, it’s really about enhancing the customer experience and evolving with our clients as well. That’s where the big guys have a hard time.”
GeoLinks envisions itself as one day being the premiere provider of high-speed internet to rural communities throughout California and beyond. While just 10 percent of all U.S. citizens lacked access to high-speed internet in 2016, the figure climbed to roughly 40 percent for those living in rural areas, according to the Federal Communications Commission.
“It’s not just a buzz-term that we use, it’s our passion: Bridging the digital divide, which means bringing high-speed internet to everybody no matter what geography,” Adams said. “Studies have shown that people who have access to high-speed internet are more inclined to make more money and better education. These things are very important to us.”
New state legislation that establishes funds for the deployment of broadband projects in rural areas puts GeoLinks on track to expand its California business substantially. Chief Executive Skyler Ditchfield, who founded GeoLinks in 2011 with his cousin and Chief Techonology Officer Ryan Hauf, was one of the lobbyists behind the September passage of AB1665, or the “Internet for All Act.” Ditchfield has been working with the Corporation for Education Network Initiatives and other organizations to establish contracts with public institutions.
The company was awarded more construction grants than any other internet service provider for California public schools and libraries for 2016 and 2017. Earlier this year, it received a certificate of public convenience and necessity from the California Public Utilities Commission, enabling it to form strategic partnerships with federal agencies such the Department of Education.
“Right now we’re working with all different types of organizations – private and public – to spread the GeoLinks name,” Adams said.
GeoLinks’ rapid growth is linked to three components, Adams added: an exceptional primary product, strong customer relations and a knack for recruiting and retaining top talent. From land procurement to equipment installation, GeoLinks performs every step of the process behind setting up a broadband network in-house, affording finer control over timetables as well as its relationships with clients. The company is able to send workers to sites more quickly than companies that contract with third-party suppliers for equipment-related services.
“People are used to a certain kind of relationship with their internet or telecommunications provider,” Adams said. “Whatever the big guys were doing, we were going to do the exact opposite, starting with our speed of deployment.”
To catch and keep exceptional employees who are fully invested in the company’s progress, GeoLinks has outfitted its headquarters with Silicon Valley-style amenities, such as an in-house gym, basketball court and full-service kitchen. Workers also have access to a personal chef and a wellness expert, he added.
“There’s not a day that goes by where I’m not absolutely delighted with the workforce we have here at GeoLinks,” he said. “We are all about not only the client experience, but also the employee experience.”
But material benefits are only one part of the firm’s strategy for building a standout team. GeoLinks’ managers take a “hands off” approach to employee oversight, minimizing micromanagement so that workers have the intellectual freedom to come up with new ideas that can move the company forward, Adams explained.
“We went out of our way to make sure this is a company that creates a culture of respect, without the ego,” Adams said. “We want all of our employees to feel like they have just as much of a stake in the company as anybody else.”