Archive for month: December, 2020

Should Your Business Upgrade to Hosted VoIP?

Have you considered upgrading your business phone system? If so, there’s a good chance you recognize hosted VoIP as a modern, cloud-based solution. Hosted VoIP solutions – sometimes referred to as hosted PBX solutions – offer many advantages over traditional on-site PBXs or other analog setups, which is why it’s a favorite among businesses looking to upgrade their phone systems. Let’s cover a few key differences between those systems before we dive into those advantages.

Traditional PBX Phone Systems

Many businesses leverage a Private Branch Exchange (PBX) to manage their voice network. PBX phone systems create an internal exchange network that connects all phones within a business location, creating a cost-benefit as businesses can have more phones than phone lines. They also facilitate free calls between users. PBX phone systems also allow companies to utilize other essential call features like call transfers, conferencing, auto-attendants and more. PBX phone systems can use several types of transmission protocols, including VoIP, Integrated Services Digital Network (ISDN), session-initiated protocol (SIP) or analog connections. Traditionally, PBX phone systems consist of on-premises hardware that’s monitored and maintained in-house.

What Is Hosted VoIP?

Voice over Internet Protocol (VoIP) refers to a specific protocol used to convert phone calls into data packets that transmit calls over networks. VoIP is widely considered an application rather than a piece of hardware, like a traditional PBX, which explains why some PBX frameworks use VoIP as an application for voice transmission.

Hosted VoIP phone systems do not require an on-premise PBX to work. A hosted VoIP solution migrates all of an on-site PBX’s duties to an off-site VoIP provider’s platform. (Note: Hosted VoIP solutions are also known as hosted PBX solutions). Using a “hosted” solution delivers communications as a paid service – often tracked as an operating expense (OpEx) rather than a capital expenditure (CapEx).

The Advantages of Hosted VoIP

Hosted VoIP services deliver many tangible benefits, including:

  1. Business Continuity. From global pandemics to severe weather, external events can bring business operations to a halt quickly—sometimes instantly. With these risks in mind, cloud-based phone systems can deliver vital business continuity, allowing your business to transition communications to another location or a work-from-home environment promptly.
  2. No Up-Front Capital Costs. Removing the need for on-premise phone systems eliminates the need for the heavy up-front capital requirements for on-site equipment and installation. This transition to a pay-as-you-go operational expense is an attractive feature for many businesses.
  3. No Hardware, No Maintenance. Hosted VoIP moves hardware (except for desktop phones and handsets) maintenance and upgrades off-site to be handled by a trusted VoIP provider. This outsourcing of routine maintenance frees up your internal IT resources for high-value projects and ensures that your system is always up to date.
  4. Scale at Will. As your business grows, your need to scale communications systems is essential, whether it’s a matter of adding more seats and phones or adding new features. While on-premises systems require seat purchasing in volume-based increments or over-purchasing in advance in an attempt to “future-proof” them, hosted VoIP providers can scale precisely to your needs. No empty seats. No wasted money.
  5. Always Up to Date. Your hosted VoIP provider remotely manages your system, ensuring that you’re always running the latest technology and security patches and are never out of date.
  6. Customized Functionality. Hosted VoIP empowers your business to customize phone functionality based on how and where you want to use it, tailorable to an individual user or department needs.

Hosted VoIP Systems for Business

Hosted VoIP systems provide essential contact center features, ensuring (and often enhancing) operational capabilities. Features include:

  • Call Queues
  • Conference Calling
  • Music on Hold
  • Voicemail to Email
  • Fax to Email
  • Toll-Free Numbers
  • Softphone
  • Auto Attendant
  • Follow Me
  • Etc.

So, Is Hosted VoIP Right for Your Business?

Since hosted VoIP is a proven solution that delivers tangible benefits on many fronts, the answer to this question is almost certainly “yes.” Still, the provider you choose is vital to getting the most from your upgrade. As one of the industry’s top digital voice solutions providers, we’d love to provide you with a quote or schedule a demo to show you how our hosted VoIP solution can help your company.

Ready to Upgrade to Hosted VoIP?

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Battle for Best Business-class Internet: Fiber Optic vs. Fixed Wireless

Business Internet Comparison Fixed Wireless vs. Fiber-optic

What is the best Internet service for business?

Internet is the lifeblood of modern business – an essential component of day-to-day operations, whatever those may be. It’s not enough to just have connectivity either. When selecting the best Internet service for business, most organizations require Internet connectivity that’s fast, reliable, and high-quality in order to operate with efficiency. And that’s not all—or at least it shouldn’t be. Businesses should consider other factors when choosing the right Internet connection because seemingly small differences can significantly impact operations, uptime, and the bottom line.

The top 5 factors to consider when choosing business Internet:

  1. Capability – Performance plays a major factor when selecting an internet service, which often means a lot more than just Internet speed.
  2. Cost – While many enterprises can afford big-budget Internet connections, small and midsized businesses looking for quality Internet service may be a more complicated sourcing decision.
  3. Ease of Deployment – When an organization is under time constraints or needs connections in multiple locations, easily-deployed Internet can make all the difference.
  4. Uptime – Dealing with Internet downtime can be painful to businesses of all stripes. Some Internet services have redundancy built-in to make sure you always stay online.
  5. Availability – Most Internet technologies require some infrastructure to be available in your area, so sometimes options are simply unavailable or limited.

Fixed Wireless Internet

Fixed Wireless vs. Fiber Optic

Fixed Wireless and Fiber Optic Internet are two of the best Internet connectivity options, with each offering unique benefits that businesses can leverage, depending on their needs. Let’s evaluate the two technologies.

What is Fixed Wireless Internet?

Fixed Wireless Internet allows for the transmission of data between two fixed points. Fixed wireless providers use towers, antennas, and an express line of sight (LoS) to deliver high-speed broadband Internet access to a business location in the form of radio waves.

The Pros of Fixed Wireless Internet

  • Upfront Costs – Compared to fiber’s high initial cost of installation, fixed wireless does not require an intensive setup. Businesses only need an antenna installed with network access.
  • Fast Installation – Because fixed -wireless-only requires an express line of sight (LoS) to a location and an antenna to receive the signal, installation is incredibly quick – especially compared to fiber. For example, a GeoLinks’ ClearFiber™ Fixed Wireless installation can be completed in just 7-10 days.
  • Uptime – Companies like GeoLinks have fixed wireless Internet networks with multipoint redundancy built into the service, which means each circuit installed has at least one additional fixed wireless backhaul for always-on connectivity.
  • Unlimited Bandwidth – Some fixed wireless services – like GeoLinks’ ClearFiber™ – offer businesses unlimited bandwidth without the throttling or capping employed by other internet providers.

The Cons of Fixed Wireless

  • Limited Speed – Providers like GeoLinks can deliver speeds up to 10Gbps with fixed wireless, while a GeoLinks’ fiber connection can reach speeds up to 100Gbps.
  • Line of Sight (LoS) Dependency – Fixed wireless requires a direct LoS, meaning that trees or buildings can potentially interfere with the signal. Also, proximity to the tower can often play a factor in signal strength or even the ability to use fixed wireless at a business location. Fixed wireless is less widely available than fiber. See if GeoLinks ClearFiber™ is available in your area.

What is fiber-optic internet?

What is Fiber Optic Internet?

Fiber optic Internet refers to an Internet connection that transfers data through fiber optic cables. Within the fiber optic cables, data is converted into light signals that pass through thin glass wires inside the larger protective cable. Transferring data in this way (by light signals) is what makes fiber-optic Internet incredibly fast.

The Pros of Fiber Optic Internet

  • Connection Quality – As previously mentioned, using light signals to send data makes for an incredibly fast connection and one of the fastest broadband options available. GeoLinks’ Flexible Fiberoptic™ fiber-optic Internet is available at speeds up to 100Gbps. Distance also does not degrade the connection like in other wired connections, or especially wireless ones.
  • Scalability – Fiber allows for bandwidth to be increased or decreased nearly on-demand, which is useful for businesses whose needs might change quickly.
  • Security – Although modern fixed wireless solutions are highly secure, fiber is generally considered the more secure technology.

The Cons of Fiber Optic Internet

  • Upfront Cost – Unlike fixed wireless, fiber optic cables are incredibly costly and usually require trenching to run the cables to a business location.
  • Slow to Deploy – Because the provider has to physically run fiber optic cables to a business location (trenching), they often require installation permits. Between the labor and permitting process, fiber can sometimes take longer than a month to install.

Compare Other Business Internet Provider Solutions

Both fiber optic Internet and fixed wireless Internet are considered some of the best in business-class Internet, but how do they stack up against other internet options? Here’s how GeoLinks’ ClearFiber™ Fixed Wireless Internet and Flexible Fiberoptic™ Fiber Optic Internet compare to cable, DSL, and satellite:
Compare Internet Services

Which Internet is best for your business?

Depending on what your needs are, fixed wireless and fiber optic are excellent choices for business internet. Chat with one of our in-house experts to see if GeoLinks ClearFiber™ Fixed Wireless Internet or GeoLinks Flexible Fiberoptic™ Fiber Optic Internet is right for your business. There are no high-pressure sales tactics here – we promise. We treat you like we would want to be treated.

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Need Internet for Your Business Now?

Talk with a GeoLinks Internet Specialist Now.
Call 888.225.1571

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Why Internet Failover is a Must-Have for Business Continuity

Internet Failover for Business Continuity

Redundant Internet Connections Will Keep Your Business Going

Network outages are costly. When your Internet connection is down, you’re cut off from suppliers, customers, distributors, sales partners, cloud applications and, of course, revenue.

While the costs of all of this activity grinding to a halt are staggering for enterprise customers – pegged at $5,600 per minute according to Gartner – outages can be just as devastating to small- and mid-sized businesses (SMBs). And not just in the direct costs of idle employees and lost sales, but in reputation and future revenue as well. Frustrated customers that cannot complete purchases or reach your service team during an outage become lost customers quickly.

All in, it’s far less expensive for any business to establish redundant Internet connections than to suffer an outage.

What is Internet Failover?

Internet failover is essentially a backup Internet connection that creates redundancy so that your business is protected from the vulnerabilities of single-connection failure.

Thanks to SD-WAN technology, it’s never been easier – or more affordable – to establish Internet failover protection. With SD-WAN, network traffic is routed over a secondary connection when a business’s primary Internet connection fails, or experiences packet loss or latency spikes.

Some failover solutions incorporate wireless failover protection as either the secondary connection or a third failover connection if the first two connections fail. For example, GeoLinks’ Internet failover with Fourth Generation Long Term Evolution (4G LTE) is a best-in-class choice for most businesses using fiber or fixed wireless connections.

What is Internet Failover?

When Does Your Business Need Internet Failover?

Since online connectivity is essential to today’s business models, nearly all businesses should view Internet failover as a vital component of network setup and business continuity. Systems in your organization that require an Internet connection include:

  • Email Access
  • Printers
  • Accounting Systems
  • Project Management Systems
  • File-Sharing Applications
  • Point of Sale Transaction Systems
  • Cloud Computing Systems and Apps
  • Collaboration Applications
  • Chat and IM Systems
  • VPNs
  • Portals and Inventory Management Systems
  • Firewalls
  • Video Conferencing
  • VoIP Communication Systems
  • More

What’s the Advantage of LTE Failover?

LTE failover is advantageous because the backup router links your devices to a fully functioning network with no noticeable service disruption – the data automatically switches over from Wi-Fi to LTE, preventing you from losing signal. Additionally, since the causes of outages that take out primary wireline (e.g., copper and fiber) connections can take out secondary wireline connections, wireless failover protection delivers superior failover diversification to wireline-only redundancy solutions.

What Industries Most Need Internet Failover?

While all businesses that are connected to the Internet can benefit from Internet failover protection, several industry verticals are acutely vulnerable to outages, including:

  • Healthcare – Technology in hospitals, including connectivity, is essential and needs to be always-on 24/7.
  • Retail – Retail businesses that lose their connections typically can’t make payments through their point-of-sale transaction systems. Customer service departments can also be affected if customers can’t reach them or when staff can’t access inventory catalogs, online help desk portals or employee schedules.
  • Restaurants and Food Services – These businesses have long been vulnerable to POS outages, lost revenue when customers cannot call in takeout orders, etc. But the adoption of food delivery services (e.g., Grubhubb, DoorDash, etc.), which skyrocketed as the COVID pandemic of 2020 took hold, has made outages potentially catastrophic to these businesses.
  • Agriculture – Irrigation systems, product transportation and communications are all structures that require always-on connectivity.
  • Finance – Latency alone can cause serious issues in the finance industry, never mind outages. Payment logging, transfers and tracking are all handled electronically online. The scale of vital activity in this industry ranges from massive global financial transactions to functionality at a retail banking location. Even physically opening a register at a local branch can be inhibited by a loss of Internet connectivity, depending on the security systems involved.
  • Transportation – Communications operations in the transportation industry are vital for safe navigation and direction of various forms of transportation including light rails, trains, subways, bus routes, taxi cabs and ride-sharing services.
  • Other – In today’s cloud-driven world, connectivity is essential for businesses of all shapes and sizes.

Internet failover can be a vital part of building a business continuity and disaster recovery plan – learn more in our blog “Disaster Recovery Plan – The Only Way to Ensure Business Continuity.

Ready to Disaster-Proof Your Connection?

Chat with a GeoLinks Internet Specialist Today!

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Need Internet Failover Immediately?

Get on the phone with a GeoLinks Internet Specialist Now.
Call 888.225.1571

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How Do I Determine the Amount of Bandwidth My Company Needs?

December 28th, 2020 [UPDATED]
Originally Published November 30th, 2018
How much bandwidth do I need for my business

Your Guide to Determining Bandwidth Requirements

As the world becomes more interconnected, our dependence on the Internet is becoming a non-negotiable business necessity. Most business applications that were formerly used offline or in a Local Area Network (LAN) now reside in the cloud, which means they are accessed and managed using the Internet. With vital business operations now hinging on Internet access, a fast, reliable network connection is more important than ever. While multiple factors can affect network performance, perhaps the most significant is network bandwidth.

What is bandwidth?

“Bandwidth” is a commonly used term to describe network speed. However, bandwidth does not quantify the speed at which data transmits through the network connection. Rather, bandwidth measures how much data can pass through the network in a fixed period. The significance of bandwidth on network performance depends upon the number of active devices connected to the network. The more devices connected – and actively using the Internet – means that more data is required to be accessible at any given moment.

Calculating Your Business’s Bandwidth Requirements

Business makers strive to achieve business objectives with the most value and efficiency possible. Understanding your company’s bandwidth requirements is an essential part of running a modern business (knowledge is power). For example, budgeting too little bandwidth could slow productivity, while oversubscribing can create an unnecessary operating expense (OpEx).

This article will help you understand how to calculate bandwidth requirements, or, at the very least, understand factors that drive the results of bandwidth requirement calculators.

How Many Employees Do You Have?

How many employees do you have that need Internet access? Current headcounts are easy to obtain, but you also need to project growth, which is a little more complicated. Being able to project staff growth is vital to understand future bandwidth needs.

For example, a business using a VoIP phone system that experiences a high call volume without enough bandwidth will find that’s its call quality becomes compromised. This, in turn, can negatively affect both sales performance and customer satisfaction.

Your broadband connection should be easily upgradeable and sufficiently scalable to meet your staffing projects for at least the coming two years. Redundancy also is vital when operations run from cloud applications, so be sure to have a backup connection to ensure business continuity if your company experiences outages or service disruptions.

How to calculate bandwidth requirements

How Many Active Workstations Does Your Business Have?

“Workstations” is a catchall term that has existed in the IT realm for many years. In the modern business environment, a mobile device may be considered a “workstation.” Many network-oriented IT teams are measuring the number of connected devices in the workplace. Be sure to include office phones that need Internet connectivity in your count. Even though their bandwidth requirements are not intensive, they should be factored into your bandwidth calculation.

Accuracy is essential when estimating the number of bandwidth-consuming devices on your network, but when in doubt (or just in case), overestimating is always better than underestimating.

Which Applications Are Running on Network Devices?

Even though many businesses still have systems infrastructure hosted on-site, many companies migrate their systems to the cloud. Customer Relationship Manager (CRM), Human Resources Management (HRM), and Enterprise Resource Planning (ERP) are reliably being used in the cloud not just by newer businesses but also in established companies seeking infrastructure-based competitive advantage. All of these trends increase the importance of reliable broadband connectivity.

Some applications are considerably more bandwidth-consumptive than others. Marketing departments that create social media videos and multimedia files require large amounts of bandwidth. For example, a typical 2- to 4-minute video could be between 500 MB and 1 GB, depending on the quality.

Is your Public Branch Exchange (PBX) or IP PBX on-site, or do you use a hosted PBX that resides in the cloud? How many employees are using such systems? Fortunately, most providers list the bandwidth requirement for their services, making for easy bandwidth-needs calculations.

As a rule of thumb, allow 1-1.5mbps for each workstation or device. Add another 25% if personal devices are connected. However, every case is different, you might need less, or you might need more, depending on your business activities.

The Need for a Disaster Recovery Plan

Having a backup Internet line is more imperative today than it has ever been. Access to a payment gateway or website can provide bare-minimum business continuity, but even this is inadequate for most businesses. Read more about disaster recovery planning in our blog, “Disaster Recovery Plan.” Considering the fires, hurricanes, pandemics, and other disruptions in recent years, business continuity planning could be a life-or-death difference for your company.

Redundancy key to successful business continuity during an outage, and planning for a backup connectivity and source carrier with a robust Service Level Agreement (SLA) like GeoLinks can be central to your success.


Understanding your bandwidth requirements is essential to successful business operations management, allowing you to make informed decisions on operating expenses (OpEx) based on accurate, reliable information. Your bandwidth requirement calculations should factor in employee headcount, the number of devices connected to your network, how many will require Internet access, and the types of applications used by those devices. Adding a 10% contingency for peace of mind, and planning for future expansion and business continuity, can help you successfully size your bandwidth needs.

Need Business Internet with Unlimited Bandwidth?

Named “Most Disruptive Technology” in the 2018 Central Coast Innovation Awards, GeoLinks’ ClearFiber™ network offers business-class fixed wireless Internet with guaranteed speeds (reaching up to 10 Gbps) and unlimited bandwidth. Backed by a carrier-grade Service Level Agreement boasting 99.999% uptime and 24/7 in-house customer support, we’re proud to offer the most resilient and scalable fixed wireless network on the market.

Need help calculating your bandwidth needs?

If you have any questions about calculating your bandwidth requirements, our service engineers will work with you to calculate the required bandwidth for your specific business needs.

Contact GeoLinks
Or call 888.225.1571.
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5 Factors to Consider When Choosing the Best ISP for Your Business

December 22nd, 2020 [UPDATED]
Originally Published May 31st, 2019

How do you choose the best business Internet Service Provider?

With the proliferation of cloud services, and day-to-day business operations becoming increasingly reliant on the Internet, choosing the right business Internet Service Provider (ISP) is more important than ever. Businesses located in markets with many broadband providers, such as in Los Angeles or Orange County, have plenty of options. We’ve prepared a guide to help you find the right provider for your needs.

Understanding the business Internet options available to you upfront can help you get the most from our guide and land on the right ISP. Practical evaluation starts with the type of Internet service itself, which can inform your ISP selection.

Types of Internet Connections for Business

  • Cable Internet – Cable is a widely available Internet service that uses coaxial cable lines (the same that deliver cable TV) to provide a broadband Internet connection to your business.
  • Digital Subscriber Line (DSL) Internet – DSL is another widely available Internet connection because it uses standard phone lines to deliver broadband access.
  • Fixed Wireless Internet Fixed Wireless Internet delivers broadband access using a tower, antenna, and an express line of sight (LoS), and a fiber-optic backbone. Towers broadcast a wireless signal (via radio waves) to the antenna at the business location.
  • Fiber Optic Internet – Fiber service connections use fiber optic cables that run directly from the ISP to the business location.
  • Satellite Internet – Satellite delivers broadband access via an Internet signal to a satellite in space that’s passed to a dish at the business location.

These Internet options vary by availability, performance, reliability and cost. Evaluating your business needs on these criteria is vital to selecting the right Internet service for your business.

5 Factors for Choosing Your Next ISP

1. Reputation

One reliable way to vet a new provider is through reputation research. Whether this consists of reading through online reviews posted on Yelp or Google, or speaking directly with neighboring businesses, understanding an ISP’s reputation is a sound method of narrowing your options.

TIP: Many providers offer both residential and business services, which have different needs and expectations for uptime, quality-of-service (QoS), and more. Be conscious of the type of customer when evaluating reviews.

2. Service Level Agreements (SLA)

A service-level agreement (SLA) is a contractual commitment between an Internet service provider and a customer. An ISP’s SLA should provide guaranteed service metrics such as uptime, latency, jitter, packet loss, and response/repair time. For example, GeoLinks’ SLA offers the following service targets:

  • Response Priority: Critical: 4hrs or less
  • Network Quality of Service
  • Network Availability: Target of at least 99.999% uptime
  • Round Trip Latency Under 40ms
  • Jitter under 10ms
  • Packet loss target < 0.1%

Note that some Internet providers don’t offer guaranteed service levels at all. In fact, a variety of providers avoid service-level commitments altogether with language like this:

“X company does not warrant that the service will be uninterrupted or error-free nor make any warranty as to the results obtained from the use of the service. X company does not guarantee connectivity at any time, for any length of time or at any particular speed.”

Make sure you carefully research an ISP’s SLA before sourcing that provider for your services.

Best Internet Service Provider Customer Support

3. Customer Support

In an ideal world, you’d never have to engage with your ISP following service installation. That’s simply not the case.

Whether you have billing questions, experience service issues, need technical support, have upgrade inquiries or product add-ons, at some point or another, you’ll need to engage with your ISP’s customer support team. Research the quality of support the company offers before signing up.

Giant ISPs make you sit through automated phone menus, place you on lengthy holds, and may eventually transfer you to a contracted party outside of the U.S. You can do better—even from companies with cutting-edge technology. GeoLinks, for example, offers 24/7 in-house customer support, and customers can even ask for support reps by name.

And don’t overlook responsiveness. If your business does experience a technical issue, how long does it take your provider to respond and address the problem? Time is money, so whether it’s hours wasted on hold or weeks waiting on a repair, how your ISP handles customer relations directly affects your company’s line.

4. Agility and Flexibility

As a business grows and changes, its overall telecom needs will as well. For example, a law firm hiring ten new associates is likely to need a bandwidth upgrade. The scope of services you need may change over time as well, and some providers offer business phone and Internet bundles to streamline telecom – and billing – needs with a single provider.

Some ISPs offer additional services such as VoIP and SD-WAN, while others do not. When selecting your ISP, you need to make sure you explore their entire product suite and service offerings. All of this can become time-consuming and burdensome.

Choosing an aggregator (an ISP that is capable of reselling multiple ISP products and services) such as GeoLinks, ensures that no matter the growth or changes in your business, you can rely on a single provider to upgrade and adapt to your evolving business needs.

Business Internet Bandwidth Requirements

5. Bandwidth Availability

If you don’t know how much Internet bandwidth your company needs, check out “Your Guide to Determining Bandwidth Requirements.” Understanding your bandwidth needs is essential to ensuring that you’re sourcing an ISP that can provide the speeds your company needs.

Bandwidth availability may fluctuate from carrier to carrier based on your location and the type of Internet access you are looking for (i.e., Fiber vs. Fixed Wireless vs. DSL, etc.). Furthermore, if it does appear the ISP offers what you are looking for, make sure you understand whether you’d be getting a dedicated or shared circuit, as this factor also will impact the reliability and consistency of speeds.

Is GeoLinks the right ISP for your business?

Chat with one of our in-house experts to see if one of GeoLinks’ business Internet services is right for your business.

Request a Quote

Need Internet Immediately?

Talk with a GeoLinks Internet specialist now.
Call 888.225.1571

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Looking for a True Partner, Not Another Tech Vendor?

How GeoLinks Puts ‘Partner’ Back into Channel Partnership

How often have you gotten a call from a channel manager, asking, “What have you done for us lately?” How many quotes, how many deals, how much revenue?

At GeoLinks, it’s the other way around. Our channel managers are asking, “What have we done for you lately? How can we help you serve your customers?”

We understand that as an indirect sales partner, you aren’t working with vendors solely for their technology services. Of course, having a best-in-class solution is part of your decision, but it’s not your only consideration.

What you’re really looking for is a true business partner — one that actually helps you solve customer challenges, gets involved directly in the sales process when needed, helps you close deals and adapts to your preferred business processes (not the other way around).

And, of course, you want a partner that takes good care of your customers so you can retain them and the associated recurring revenue.

At GeoLinks, we’ve created a partner program that’s focused on all of these things to help you to be successful. Here’s how:

Industry-Leading Commissions

We understand that a strong partnership is built on fair compensation. That’s why we offer competitive evergreen commissions for the life of the customer. Plus, we provide multiple SPIFFs throughout the year to sweeten the deal. We even offer SPIFFs on connectivity, which is rare in today’s market.

Speed to Delivery & Speed to Payment

Due to the efficiencies of our radio technology and in-house onboarding processes, our implementations for your customers take between 4 to 10 business days. Our competitors take weeks and sometimes months to process and complete a service order. No other provider can compete with GeoLinks’ timetable. Your customer gets installed faster, which means you get paid sooner than with any other provider.

End-to-End Sales Support

Our channel managers will answer any questions you have and offer best practices on the most effective ways to position our services to your prospects. We’ll even join your sales calls to help you close the deal. That said, if your business prefers a more hands-off approach, that’s no problem. We adapt to your method of doing business.

Consultative Marketing Support

We offer sales collateral including battlecards, flyers and reference sheets so that you’ll always know when to include our services in a deal and how to combine them to create a solution that meets their objectives for business continuity or remote work, for example. (And, we’re upfront with you about when our services are not a good fit so that you recommend the best solution for your customer.)

No High-Pressure Sales Tactics

All members of our sales staff have technical backgrounds and aim to solve your clients’ network or communications challenges. We never pressure you to propose services when they’re not needed. We also have sales engineers available to handle more complex requests.

Personalized Training

Our network and communications specialists will meet with you in-person or on a web meeting to review our products and services or demo our Hosted Voice solution.
We’ll also walk through our implementation process, so you know what your customers will experience when we service their network and communications environment. Here’s an example: What to Expect From Your Fixed Wireless Installation.

24/7/365 In-House Customer Support

At GeoLinks, all customer support and service inquiries are handled by our U.S.-based technical experts and specialists, 24 hours a day, 7 days a week, 365 days a year. We respond to an inquiry in four hours or less, which we guarantee in our service level agreement (SLA).

Proactive Network Monitoring

We’ll onboard your customer, complete the implementation and handle ongoing monitoring and maintenance of their network environment. Your GeoLinks clients won’t come to you with issues because we take care of them so that you can focus on your business.

GeoLinks is not just another technology vendor to add to your line card. We’re a true partner, an extension of your organization and focused on growing your business.

Ready for a True Channel Partnership?

Contact GeoLinks Today!

Become a Partner

SD-WAN for Dummies: What is It and Why Do Businesses Use It?

SD-WAN for Dummies: What is it and why do business use it?


New to software-defined wide area networks (SD-WAN)? Here’s a complete tutorial on SD-WAN.

Introduction to SD-WAN

Software-defined wide area network (SD-WAN) is leveraged by businesses for network management that offers ease of deployment, central control functionality, and reduced costs. And thanks to many business applications moving to the cloud, it can improve network connectivity between those virtual applications and branch offices. How does it accomplish these tasks for businesses? Let’s start with where SD-WAN gets its roots.

What is WAN?

Wide Area Network (WAN) is a term that describes the method in which data is exchanged between multiple business locations. The WAN’s job is to connect users to their applications from anywhere, on any device, and to wherever those applications are hosted. What separates WAN from other networks is that it has no boundaries for transmitting and receiving data, which means it can connect locations across states, countries, etc.

Examples of WAN connectivity:

  • Broadband Internet – such as cable or DSL
  • Dedicated Internet Access (DIA) – such as fiber Ethernet
  • Wireless – such as fixed wireless or 4G LTE

What is an SDN?

Software-defined (SD) refers to abstracting the control capabilities of underlying hardware into a virtual environment. For example, a software-defined network (SDN) grants control functionality separate from the network’s physical devices, allowing configuration and management from a centralized location. Rather than configuring a network device by device, the configuration is managed in one place and applied to all devices simultaneously.

What is SD-WAN and How does it work?

What is SD-WAN? How Does it Work?

Now that we know the component makeup of SD-WAN, we know that SD-WAN is a tool that uses software to unify and intelligently manage traffic connectivity between remote branches, data centers, and cloud applications. SD-WAN has administrative capabilities over multiple connections (e.g., from LTE to broadband to MPLS) and segments, partitions, and secures traffic across an enterprise’s WAN. Each SD-WAN implementation is managed from a central function control plane that monitors network activity and signals your company and the SD-WAN vendor to any problems when they occur.

SD-WAN Configurations: Active-Active VS Active-Passive

There are two main types of SD-WAN setups.

Active-Active Configuration

In the active-active configuration, businesses have at least two (sometimes more) WAN connections online 24/7. Network traffic passes over whichever connection is best for the application in use at any given time. SD-WAN can prioritize traffic instantaneously based on each WAN connection’s real-time quality or state, which nearly guarantees that no data will be lost while using business applications.

Active-Passive Configuration

In an active-passive configuration, businesses have a single WAN connection online at any given time. If the active (or primary) connection fails, data will failover to the secondary pathway.

Why do businesses use SD-WAN?

Why Do Businesses Use SD-WAN?

SD-WAN benefits businesses of all sizes. While there are some differences in features depending on the SD-WAN vendor, businesses can expect the following benefits with SD-WAN:

  1. Cost Savings – Businesses can save money in several ways with SD-WAN. First, it can replace or reduce the number of expensive private MPLS connections with more cost-efficient public Internet connections. It also can remove the need for expensive routing hardware since those are now controlled with software. SD-WAN also reduces IT services and management costs. Since administrative control functions are now virtual, there are no physical configuration requirements on-site. Instead, IT can access and manage the control function plane conveniently off-site, reducing the need for on-site IT personnel.
  2. Bandwidth Elasticity – SD-WAN can intelligently manage multiple network connections to increase bandwidth by removing network congestion and creating better application response time.
  3. Enhanced Quality of Service (QoS) – SD-WAN steers business-critical traffic and applications through the most reliable, highest-performing connections. The net impact is a reduction in data packet loss and latency issues, which improves user experience and productivity.
  4. Business Continuity – One of the most valuable benefits of SD-WAN is its ability to deliver network redundancy. As described in the previous section, SD-WAN can direct traffic on multiple connections, whether the configuration is active-active or active-passive. This routing ability means that businesses often can avoid network downtime – with their users remaining online and active – even if there is an outage with one or more connections.
  5. Improved Data Security – Often, SD-WAN can mitigate security threats by virtualizing a firewall that makes public traffic encrypted. Some other basic security capabilities are inherent with SD-WAN, such as denying or limiting traffic from specific sites.

Ready to Invest in SD-WAN for Your Business?

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How Does Fixed Wireless Compare to Other Business Internet Services?

Fixed Wireless Internet for Business


Here’s how fixed wireless Internet stacks up against other internet technologies.

High-speed Internet service has become as essential as electricity in today’s modern business, and there’s no shortage of options available. Fixed wireless Internet is an often-overlooked, less widely known option among its competitors. However, in many cases, fixed wireless Internet delivers businesses more reliability and performance, in addition to potential cost savings. First, let’s review the Internet service options available for businesses today.

Business Fixed Wireless Internet

Fixed wireless Internet is a wireless Internet service that broadcasts data between two fixed points using a tower, antenna, and an express line of sight (LoS). Fixed wireless Internet providers, like GeoLinks, operate wireless broadcast towers connected to a fiber-optic backbone. With a direct line of sight to a business location, those towers deliver broadband Internet access by sending a signal through radio waves to an antenna that resides at that business.

Business Internet Options


Other Business Internet Options

    • DSL Broadband – Digital Subscriber Line (DSL) broadband connections use standard phone lines to deliver high-speed Internet.
    • Cable Broadband – Cable Internet uses coaxial cable lines to deliver broadband internet access to a home or business. They are the same lines that deliver cable TV.
    • Fiber Optic Internet – Fiber optic Internet is an Internet connection that uses fiber optic cables to deliver broadband Internet access to a business location. Data converted into light signals moves at light speed through thin glass wires inside larger, protective cables.
    • Satellite Internet – A satellite provider passes an Internet signal to a satellite in space. That signal is pushed to a satellite dish at a business location.

Why Businesses Choose Fixed Wireless

Businesses that choose fixed wireless Internet do so for the distinctive features and benefits that separate it from other Internet services. Here are some examples of why:

Example #1: More Reliable than Satellite Internet

Let’s take a look at fixed wireless Internet and the weather, for example. The effects of bad weather on wireless technologies are common causes of concern for network downtime. This type of outage is most commonly associated with satellite internet services. Although both solutions require a dish or antennas, fixed wireless Internet, when engineered effectively, has far superior resiliency than satellite solutions and is unaffected by clouds, rain, and other types of bad weather conditions. In fact, in many cases, fixed wireless solutions stay operational when weather or natural disaster events disrupt all other forms of Internet access. Furthermore, advanced fixed-wireless Internet service providers (ISPs) build redundancy into their fixed wireless networks. In the case of GeoLinks, for example, this engineering translates to a 99.999% uptime capability.

Example #2: Faster Installation and Lower Up-front Cost than Fiber

Fiber optic Internet is a robust business Internet solution in terms of pure performance, but fixed wireless touts plenty of speed as well. They are both incredibly reliable and have dedicated connections. Businesses usually choose fixed wireless over fiber because of the significant cost savings during installation and because of significantly faster time-to-deployment windows. Fiber can often require construction to run fiber lines to a location, permits to do so, and then construction time. All in, a fixed wireless installation is a much faster process.

Example #3: Faster Download Speeds than Cable and DSL

While they are the most widely available Internet services, DSL and cable solutions generally have slower connections than fixed wireless. Some DSL ISPs offer speeds up to 100Mbps, while most cable ISPs max out at 1000Mbps (1Gbps). By way of comparison, GeoLinks ClearFiber™ Fixed Wireless Internet provides speeds up to 10Gbps.

Example #4: No Shared Internet Connection

A shared internet service like Cable shares bandwidth with surrounding areas. As a result, network speeds slow down significantly at peak hours of internet usage. Fixed wireless Internet offers unlimited bandwidth on its dedicated connection, which means businesses get guaranteed speeds, not “up to” speeds.

Business Internet Comparison Chart

See how fixed wireless compares to all other business Internet services.

Business Internet Comparison


Is Fixed Wireless the Best Option for My Business?

Chat with one of our in-house experts to see if GeoLinks ClearFiber™ Fixed Wireless is right for your business. There are no high-pressure sales tactics here – we promise. We treat you like we would want to be treated.

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Need Internet for Your Business Now?

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GeoLinks Named Winning Bidder of $234.9 Million in FCC’s Rural Digital Opportunity Fund Phase I Auction to Bridge the Digital Divide and Expand Rural Internet in California, Arizona and Nevada

Company is Largest Winning Bidder in Arizona, Third Largest in California and 12th Largest in the United States


CAMARILLO, Calif., December 9, 2020 (BUSINESSWIRE)  GeoLinks, one of the fastest growing Internet and phone providers in America, has been named a winning bidder of $234.9 million dollars from the Federal Communication Commission’s (FCC) Rural Digital Opportunity Fund (RDOF) to bring high-speed broadband service to unserved homes and businesses. The award was announced via Public Notice on December 7.

“We founded GeoLinks on the principle of digital equity,” said Skyler Ditchfield, Co-Founder and CEO of GeoLinks. “This funding from the FCC will allow us to build significant infrastructure to bring needed connectivity to rural homes and businesses. We believe the Internet is the great equalizer and these buildouts will be particularly meaningful in bridging the digital divide.”

RDOF is the FCC’s next step in bridging the digital divide and funding the deployment of broadband networks in rural America. Between the two phases of the RDOF program, the FCC will direct up to $20.4 billion over ten years to finance up to gigabit speed broadband networks in unserved rural areas.

In 2018 GeoLinks was awarded $87.8 million in the Connect America Fund Phase II (CAF II) auction to bridge the digital divide.



GeoLinks is one of the nation’s leading telecommunications companies and competitive local exchange carrier (CLEC) public utilities, nationally recognized for its innovative Internet and Hosted Voice solutions. Headquartered in Southern California and ranked on Inc. Magazine’s Inc. 5000 Fastest Growing Companies in America three-years running, GeoLinks delivers Enterprise-Grade Internet, Digital Voice, SD-WAN, Cloud On-ramping, Layer 2 Transport, and both Public and Private Turnkey Network Construction expertly tailored for businesses and Anchor Institutions nationwide. More information on the company can be found at


More about Rural Digital Opportunity Fund:

A total of 180 bidders received financial awards totaling $9.2 billion in the RDOF reverse auction to expand broadband across 49 states and the Commonwealth of the Northern Mariana Islands. The funding, which will be distributed over the next 10 years, will bring high-speed broadband to over 5.2 million homes and businesses. Nearly 100% of these locations will be receiving broadband with speeds of at least 100/20 Mbps, with more than 85% receiving gigabit-speed broadband. The official announcement can be found at


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Abbe Serphos


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