What comes to mind when we say Anaheim? Probably Disneyland! But there’s so much more to this city than just the popular theme park. Anaheim is a bustling metropolis with a diverse business landscape that has been steadily growing over the years.
Being the city with the second-largest population in Orange County, Anaheim offers many opportunities for businesses to thrive. Below, we’ll look at some of the emerging Anaheim trends that your business could benefit from in 2024.
Business Trends and Opportunities in Anaheim in 2024
As we look at these trends and opportunities, it’s clear that the overarching theme is technology. More specifically, a strong and reliable internet connection that can help you to increase your global reach.
That’s where GeoLinks comes to your aid. A leading telecommunications provider in California, Arizona, and Nevada, GeoLinks offers rapid installation of internet circuits with 99.99% uptime and unlimited bandwidth, and can easily bundle with additional services like Digital Voice for business and SD-WAN, it’s your one-stop for business-related telecom and internet services needed to power some of the opportunities we’ll discuss below.
Generative AI
Remember how ChatGPT took the world by storm? Well, it’s not the only AI poised to revolutionize businesses.
Generative AI is an emerging field where developers teach computers to perform human-like tasks such as understanding natural language, generating content, and even predicting consumer trends. The Boston Consulting Group report shows that some respondents believe generative AI will be accurate enough to generate ”final draft” content by the end of this decade.
Statista forecasts that by 2032, generative AI will bring in a revenue of over $1.3 trillion. Any businesses entering the field can expect to capitalize on this trend and establish a strong foothold in the market.
Anaheim businesses are in competition with their counterparts in Irvine, Santa Ana, and Orange to stay ahead of the curve. Generative AI can give these businesses the edge they need.
There’s countless use cases of generative AI. In marketing and sales, it can write copy, create user guides, recommend products, analyze consumer feedback, and even personalize advertisements for your target audience. Similarly, it can review and summarize documents in the legal space, write code and automate repetitive tasks in IT and engineering, and much more.
When the big guns, like Google, already have plans to use generative AI for AI-powered ads, you know the technology is here to stay. It might even be a ubiquitous part of our daily lives before we know it.
Remote and Hybrid Work
Of the many pandemic-introduced things that have become the norm, remote and hybrid work is one of the most prominent. There was a 3x increase in the number of work-from-home employees in the U.S. between 2019 and 2021.
Even when restrictions were lifted, employees still preferred working from home. A Pew Research Center report showed that 78% of remote employees wish to work from home in the future, too.
Employees are quite fond of hybrid and remote work. In fact, in a survey, two-thirds of employees said they’d look for a new job if they were told to work full-time in an office. Similarly, over 50% of employees would opt for a pay cut instead of losing their work-from-home flexibility.
Keeping these figures in mind, it’s important to find internet solutions for your business that will continue to connect and support remote and hybrid workers in numerous locations. GeoLinks’ Digital Voice can connect your employees, regardless of their location. It replaces the traditional phone line with a broadband-based phone system, unifying communication across devices. Since it’s scalable, you can easily add new phone numbers and lines as you recruit more employees.
Flexible FiberOptic™ by GeoLinks further complements the remote work model by providing your employees with an internet connection that guarantees speeds up to 100 Gbps and comes with 24/7 in-house customer support. Flexible FiberOptic ties into every major fiber network in the country, enabling your business to seamlessly expand and manage the internet needs of your employees around the country with one reliable carrier.
Immersive Technologies
We’re now in the era of mixed reality (MR), which combines virtual reality (VR) and augmented reality (AR). At the moment, 10,000 people are working on MR at Meta, and the number is only bound to increase moving forward. In fact, the MR, AR, and VR market is forecasted to have a value of $100 billion by 2026. Anaheim businesses can also get a share of this market by starting now.
An example of AR in action would be Maybelline’s virtual try-on technology, which allows customers to see how different makeup products would look on them before making a purchase. AR isn’t just a fad; customers actually like it. In a NeilsenIQ survey, 61% of respondents said they prefer buying from retailers with AR experiences.
Businesses can incorporate MR into their operations in many ways. Product prototyping, for example, can be done faster and more efficiently through virtual simulations. You can also enhance training with VR applications that simulate real-life scenarios without the risk of actual harm.
Companies in Anaheim are already using these technologies to get ahead of their competitors. For example, Walmart uses VR to train employees for real-life situations, such as the Black Friday rush.
Multi-Location Presence
With the competition in the business world constantly growing, it has become important for companies to have an extensive presence. Anaheim may be home to your company’s headquarters, but that doesn’t mean you can’t have multiple locations across the country.
The main benefit of a multi-location presence is the ability to reach a wider audience and hiring pool. Simply put, you get to tap into different markets. But more locations also translate to increased internet needs.
If you’re currently operating with a questionable internet speed, it’s time to consider upgrading to ClearFiber™. Enjoy multi-point redundancy and speeds of up to 10 Gbps to power all your business needs and stay ahead of the competition. You can rest easy knowing GeoLinks has a ”no data mining policy,” which means your customers’ data stays secure and protected.
Even better, you don’t have to go through the hassle of multiple carriers for all your locations. Instead, bundle Flexible FiberOptic™ by GeoLinks for streamlined connectivity throughout your branch network. With one carrier, one bill, and one support contact, managing your internet needs becomes a breeze.
Are your offices dispersed across the country? Not a problem at all. GeoLink’s SD-WAN connects multiple Local Area Networks to ensure a connection between headquarters and all regional offices.
Takeaway
There’s no denying that technology will drive future business success. And where there is tech, there is a need for a reliable internet connection.
GeoLinks supports businesses of all sizes with a range of connectivity options, from ClearFiber™ to SD-WAN solutions. Don’t let unreliable internet speeds hold your business back from achieving its full potential. Check out GeoLinks’ offerings for your commercial use cases.
