Tag Archive for: Lexie Olson

Lexie Olson – Want to stay up-to-date on all of GeoLinks’ latest news and the world of telecom? Check out GeoLinks’ blog by visiting Geolinks.com/NEWS


GeoLinks’ ClearFiber™ Network Named Most Disruptive Technology

Innovative Fixed Wireless Telecom, GeoLinks’, awarded “Most Disruptive Technology” in the 2018 Central Coast Innovation Awards

The Pacific Coast Business Times (PCBT), in partnership with the Office of Technology and Industry Alliances at UC Santa Barbara, officially published the winners of its 2018 Central Coast Innovation Awards this past Friday, February 23rd. Established to ‘recognize a breakthrough that has the potential to disrupt a major industry or aspect of technology’, the regions’ ‘Most Disruptive Technology’ was awarded to GeoLinks for its innovative Fixed Wireless Network, ClearFiber™.

“The Pacific Coast Business Times is pleased to honor GeoLinks with the ‘Most Disruptive Technology’ award at the 2018 Central Coast Innovation Awards,” said PCBT Special Reports and Research Editor Chris Officer. “GeoLinks was awarded for standing toe-to-toe with big name wireless providers and causing disruption within the telecom industry.”

GeoLinks’ ClearFiber™ network is an innovative technology that brings cost effective symmetrical Internet access to anchor institutions and businesses across the state of California and beyond. Created by GeoLinks’ CTO Ryan Hauf and CEO Skyler Ditchfield, ClearFiber™ is the first fixed wireless solution to utilize renewable energy to generate telecom-grade broadband. By building state-of-the-art solar and wind powered telecommunications facilities, GeoLinks is able to build off the grid in a fraction of the time and for a fraction of the cost of fiber.

“Because we’re able to bypass lengthy permitting processes and infrastructure build-outs, we originally established the technology as a fast, green, and economical way to connect underserved rural communities,” said GeoLinks’ CEO Skyler Ditchfield. “And while GeoLinks continues to aggressively work towards our founding mission of closing the U.S. digital divide, shortly after Ryan and I founded the company, we realized that ClearFiber™ truly had the potential to disrupt the telecom industry as we know it. Thus, over the past seven years, we have obsessively improved and advanced the technology enabling us to rapidly expand into urban markets. Delivering up to 10 Gbps of dedicated enterprise-grade Internet with identical latency and jitter as fiber, ClearFiber™ now competes head-to-head in the B2B marketplace with the AT&Ts and Verizons of the world.”

With demand in its business, education, and government sectors rapidly increasing, GeoLinks’ executives don’t see an end in sight to the company’s growth.

“ClearFiber™ is actively redefining the way the industry looks at microwave technology,” said GeoLinks’ President Ryan Adams. “While we still have a way to go in completely eliminating what we call ‘fixed wireless anxiety’, GeoLinks is consistently proving that fixed wireless is a viable solution not only in closing the digital divide, but also in providing a truly reliable business-class alternative to fiber. Endorsed by prominent local, state, and federal officials and municipalities, we’re confident that ClearFiber™, in conjunction with our dedication to providing exceptional in-house customer service, will soon make GeoLinks a household name nationwide.”

GeoLinks, alongside fellow Central Coast Innovation Award winners, will be honored at an awards ceremony on Thursday, March 15 at Hotel California in Santa Barbara, California from 5:30 p.m. to 7:30 p.m. Tickets are available for purchase online at Eventbrite.

“The Central Coast has become nationally recognized for the quality and diversity of the innovative technologies and startup companies it has spawned,” said Sherylle Mills Englander, Director of the Office of Technology and Industry Alliances at UCSB. “UCSB looks forward to working with the Business Times to honor and celebrate the breadth of Central Coast innovation and, through the Startup Village, give investors a sneak peek at the best and brightest technology companies emerging from our region.”

For media inquiries or interview requests, please contact Lexie Olson at lolson(at)geolinks.com.



About GeoLinks

Headquartered in Southern California, GeoLinks is a leading telecommunications company and competitive local exchange carrier (CLEC) public utility, nationally recognized for its innovative Internet and Hosted Voice solutions. Ranked No. 5 by category on Inc. Magazine’s 2017 Inc. 5000 Fastest Growing Companies in America, GeoLinks delivers Enterprise-Grade Internet, Layer 2 Transport, Hosted Voice, and both Public and Private Turnkey Network Construction expertly tailored for businesses and Anchor Institutions nationwide.

GeoLinks’ accelerated success is largely due to its flagship product, ClearFiber™, which offers customers fixed wireless on the most resilient and scalable network ever built. From land procurement, construction, permitting, and more, GeoLinks does everything in-house, expediting installation periods nationwide. Boasting ultra-low latency, up to 99.999% uptime, sub 10ms jitter, and a 4-hour max response time, GeoLinks prides itself on delivering the industry’s best Service Level Agreement backed by 24/7 in-house customer support.

Recognized as a thought-leader in closing the digital divide, GeoLinks proudly sits on an array of national boards, coalitions, and working groups including the Schools, Healthcare & Libraries Broadband (SHLB) Coalition, the Wireless Internet Service Providers Association (WISPA), the Broadband Consortium of the Pacific Coast (BCPC), and the FCC’s Broadband Deployment Advisory Committee’s (BDAC) Streamlining Federal Siting Working Group.

Silicon Valley in Ventura County

Camarillo– based GeoLinks finds success in providing internet to underserved

LOUD AND CLEAR—Skyler Ditchfield, CEO of GeoLinks, has grown his Camarillo-based internet provider into a multimillion-dollar business. He was named Entrepreneur of the Year by the Camarillo Chamber of Commerce. BOBBY CURTIS/Acorn Newspaper

LOUD AND CLEAR—Skyler Ditchfield, CEO of GeoLinks, has grown his Camarillo-based internet provider into a multimillion-dollar business. He was named Entrepreneur of the Year by the Camarillo Chamber of Commerce. BOBBY CURTIS/Acorn Newspaper

When Skyler Ditchfield was a child and his school banned sweets from the campus, he’d bring in candy to sell to his classmates.Even as a kid, the 36-year-old Camarillo resident had a knack for giving people what they wanted when the powers-that-be wouldn’t provide it.

Now he does the same thing for places that internet providers like AT&T have deemed too rural or remote for high-speed internet.

Ditchfield’s company, GeoLinks, began by providing fixed wireless internet connections to rural schools, hospitals, Native American reservations and other institutions using radio waves instead of cables and wires.

Ditchfield said that because large internet providers won’t run wiring to rural areas, thousands of people are being left behind in today’s fast-paced and interconnected world.

“We’ve brought internet into schools in communities that don’t have internet,” Ditchfield said. “These kids are usually in poor areas, being as rural as they are, and it’s giving them a real opportunity to utilize the internet at school, utilize state testing, have access to more educational materials and getting them included in what’s going on.”

As GeoLinks has grown, the company began moving into suburban and urban markets, competing directly with large corporations to supply internet to businesses and, to a lesser extent, homes across the state.

Now GeoLinks is expanding nationally. It’s the next logical step for Ditchfield, who uses his skills in business and technology to make GeoLinks run.

He spent most of his life working in telecommunications, including stints repairing computers in Ventura County and managing networks at the Silicon Valley offices of MCI Worldcom, where he helped clients like JP Morgan and Goldman Sachs.

Seven years ago, Ditchfield founded GeoLinks with his cousin Ryan Hauf, who serves as chief technology officer.

As a hobby, Hauf set up a small wireless network to provide free internet access to about 40 people in Ojai. Ditchfield’s entrepreneurial mind saw the potential to make a profit.

“I said, ‘Do you want to make a business out of this and not make it a charity?’” Ditchfield said. “And he said yeah, so a month later, we were off and running and had three or four thousand dollars a month in billing.”

That’s peanuts compared to the $14.9 million the company says it earned last year. Ditchfield expects that amount to climb higher; GeoLinks has its eyes set on government contracts that are north of $170 million.

The company that began in Ditchfield’s weight room now has 49 employees and is looking for more to help fill the 38,000-square-foot building on Camarillo Ranch Road that Geo- Links moved into in July.

The office, once home to mobile game developer Zindagi Games, looks like a Silicon Valley headquarters. It features plenty of open space for the company to expand, as well as a gym, game room, full kitchen and indoor basketball court.

“We spend so much of our lives these days at work. You want to enjoy it, right?” said Lexie Olson, GeoLink’s director of marketing and communications. “For example, when I’m having a tough day, I like to take my lunch break in the gym. It promotes overall health, happiness and wellness, and we see increased productivity because of that.”

Olson, who was hired in June, said that while the amenities helped, the company’s success and family-like atmosphere convinced her to move from Los Angeles.

“I was attracted to the fact that there was a really cool, innovative startup in Ventura County that offered a really cool company culture,” she said.

Ditchfield said a healthy office culture contributes to a business’ success, but the customs of a successful business don’t come from an on-site gym or a stocked refrigerator in the kitchen.

“You don’t have to have this (facility and amenities) to build culture,” he said. “You have to have the right people and the right attitude and the right energy and leadership style. That’s where it all starts.”

It seems Ditchfield has found the right people; GeoLinks began to see the fruits of their labor in the past year. The company was named to the Inc. 5000 list of fastest growing companies in the United States in 2017, and this year Ditchfield was named Entrepreneur of the Year by the Camarillo Chamber of Commerce.

With this success, Ditchfield doesn’t want his employees to rest on their laurels. He said the company succeeds or fails together, so it’s important that everyone keeps working hard.

“We’re still a startup. We’ve still got to hustle and grind,” he said. “We shouldn’t be checking out at 4:45. If you’ve still got a project that needs to get done, stay and get it done because every dollar out of this company’s pocket is really a dollar out of each one of our pockets.”

Best Businessmen of 2017: Featuring Skyler Ditchfield

Original Article

Who is the best businessman of 2017? Here’s a round-up of well known business leaders, as well as some you’ve never heard of, to mark 2017 as a year to remember among an elite circle of entrepreneurs and visionaries who are out there doing things right (and different)!

Originally Written by Leon Vogel – Independent Writer – Dec 29

Jeff Bezos

The 53-year-old founder and CEO of Amazon became the world’s richest man this year. His fortune increased by about $34 Billion in 2017 to take his net worth close to $100 Billion; which can be largely attributed to wise investment choices he’s made over the years: getting into ecommerce when an average retailer made $3000 in sales each year, AWS which now runs the likes of Netflix and Airbnb, his real estate insvestments in Washington and Texas which make him the 25th largest land owner in the US according to Land Report, his investments in Uber and Google, products like Kindle and Echo … the list is long.

His recent acquisition of whole Foods sent ripples across the retail sector and the company announced a $4.5 Billion content budget for Amazon prime video- the only company that spends more is Netflix. Apart from Amazon, of which he owns 16%; he also owns Blue Origins, a space exploration company and The Washington Post. Bezos is a visionary not only because he launched one of the most successful companies of this century but also because even after more than 20 years in business Amazon still functions like a startup- almost every month it gets into a new category in which it has no expertise.

The willingness to try triumphs over the fear of failure. In an age when authenticity is in short supply, Bezos has stuck to his vision of putting the customer first. The journey from a garage operation in 1994 to a wall street darling has been a spectacle to watch. According to professor Scott Galloway of NYU Stern, Amazon Echo will revolutionalize branding. With voice search technology present in millions of homes, Amazon aims to be your only retailer; and with billions of dollars in cash, it seems inevitable.

Submitted by — Abhishek Kumar

Danni Lin (B.S., M..S.)

Lin is the CEO of GREAT WINE Inc.. GREAT WINE, Inc., is a company which produces wine to start a new conversation about wine — what is your wine character or “vinotype?” Dani was a former Data Scientist at Microsoft.

Under Lin’s leadership, GREAT WINE now collaborates with Tim Hanni, MW (the first American who became Master of Wine), and myVinotype — a smart wine recommendation platform for wine-related businesses and connoisseurs to learn more about clients’ wine personalities. Launched in 2011, myVinotype first started as a website widget and a consumer survey. By 2016, the platform has launched an iOS app, and has become available in eight languages worldwide. All these features are supported by data analytics in order to be more client-oriented.

Like many, Danni Lin (B.S., M.S.) had experiences of going into a supermarket, and got lost in massive product lists and ads. She thought how knowledgeable she was in wine affected her likes and dislikes — until she had a conversation with Tim Hanni, MW. Hanni is one of the first Americans to become Master of Wine, and introduced Lin to the scientific concept of “vinotype,” i.e. wine preferences and sensory abilities of people.

Lin then transformed from a wine novice to a wine educator who encouraged consumers to speak their mind — what they really enjoy drinking and experiencing. Lin quitted her stable job at Microsoft. But with a strong financial background, analytical expertise, knowledge of advanced technology, and professional knowledge of wine, Lin is taking her business to the next level of growth and expansion worldwide through her extensive international experiences and connections.

It is Lin’s hope to introduce the traditions and innovations of Californian winemaking to more clients around the world. Here is a piece of advice from Danni: “Be ready to change for the market.” She said, “I think success lies in the willingness to change, both as a person or as a business. The market will tell you what it needs, and the key to success is to be ready to change — after all, taste does change over time! For example, when GREAT WINE is founded in 2015 in both the USA and China, it was one of the few companies in the industry that successfully caught the changing tides of the Chinese market. Chinese young professionals now prefer affordable wines with traceable origins, and stop chasing after high price tags. By introducing the possibility of comparing tea flavors of pu-erh and jasmine to wines, GREAT WINE carries the mission of introducing the traditions and innovations behind Californian labels to the global market.” GREAT WINE, Inc. is recognized as Best Wine Tasting Experience by Qminder. The company’s CEO, Danni Lin, is honored in 425 Business Magazine 30 under 30.

— submitted by Michella Chiu

Steve Casto

Casto is the founder of Omaha Financial Planners: In 2017, Steve Casto of Omaha Financial Planners created theSMART retirement system. SMART stands for the Strategic Machine Allowing Retirement Tranquility.Why is SMART so important today? It helps retirees maximize the value of their retirement income they receive from the money they’ve saved.Think of saving money for the future like climbing a mountain. Imagine being that poor misguided mountain climber who doesn’t pack the right stuff and doesn’t possess the skills to both climb to the top of the mountain and more importantly get back down safely.

Planning for retirement is a lot like that mountain climb. Before you retire you saved your money and that is called the accumulation phase. During retirement you climb down the mountain by taking money out of your retirement account and that’s called the distribution phase. It sounds simple enough but it’s not and that’s because the math changes dramatically at the top of the mountain.When it comes to managing your money during retirement, SmartMoney Magazine said the following: “The distribution phase of retirement, the time when you withdraw funds from savings, makesthe accumulation part look like child’s play.”

— Submitted by Bob Smith

Craig Wolfe

Wolfe is president of CelebriDucks. “I decided to start a whole new division of my company to make rubber ducks in America again. It was one of the most difficult things I ever attempted….like a brand new company. The rubber duck was invented in America and then the whole industry went overseas. I tried to get factories to do it right here and it was a disaster….but I persisted…..I even had to send the whole operation from Ohio to New York to try and make it work….Bottom line…finally, and it’s quite a story,…made it work! You can even watch them making rubber ducks at our factory in the Bronx that HGTV’s Home Factory shot there in the Made in America section on our website. How I survived all this is a miracle…But I did not stop there….I had the crazy idea to make rubber ducks that were also PVC free that would be the safest rubber ducks in the world for babies to teethe on…..oh wow….was that an ordeal….it had never been done with food and medical grade materials…..end result….it worked and not even China can do what we are doing in the USA! In the Made in America section on our website, you can see all the babies loving them!”

Phillip Cohen

Phil is the CEO and Founder of Cohen Architectural Woodworking in St. James, MO (not far from St. Louis). Phil is an amazing individual and worthy of a best businessmen of 2017 recognition.

What makes Phil special? Phil comes from hard beginnings. He was a drug addict and suffered from depression. His father committed suicide. Failing at many things Phil found himself on a small farm. He began making birdhouses and toy trucks out of wood as a means of rehabilitation. People liked them and started buying them. He got a business license and eventually started his own firm.

He transferred his skills into commercial work. Cohen Architectural Woodworking was born. Phil then started supplying many national companies such as Walmart with millwork and custom wood cabinetry. Today the company has a newly expanded facility that includes 54,000 square feet and some 80 employees. Cohen has clients in all 50 states.

Phil is also special with the hiring practices of the company. He believes in giving people a second chance, no matter their background, if they are willing to do the work. Cohen hires a lot of ex-felons and others who would not receive job offers from most corporations. Many of these ex-felons have turned into excellent employees. Some are now in management and executives with the firm.

Phil believes he got a second chance at life and is willing to help others turn their lives around. He maintains an open door policy and is always accessible to help any team member.

In addition to hiring practices, Cohen is involved in many charitable and social causes. From working with local schools, to establishing optional classes at no charge for employees and their spouses on a variety of topics, to offering an employee a $1,000 bonus when they buy their first home, Phil goes above and beyond to help the communities he serves.

For his contributions Phil was recently named the 2017 Business Person of the Year for the State of Missouri by the Small Business Administration. He also works hard to provide a safe workplace and recently won two safety awards for 100,000 work hours without an accident from a national trade association. In addition the company has won multiple awards for woodworking design.

— Submitted by Steve Turner

Skyler Ditchfield

Ditchfield is co-founder and CEO of Geolinks.com. Skyler Ditchfield currently serves as the CEO of GeoLinks, the fastest growing fixed wireless ISP in the country, and Inc. Magazine’s 2017 Inc. 5000 NO. 5 Fastest Growing Telecommunications Company in America. Under his leadership, Ditchfield has led the company to record more than 100% growth for six years straight, and is on track for a seventh. In 2017, Ditchfield spearheaded GeoLinks’ efforts in obtaining its status as a California Competitive Local Exchange Carrier (CLEC) public utility, allowing the company to expand into the national marketplace. Furthermore, Ditchfield successfully completed the company’s first ever acquisition allowing GeoLinks to expand its service offerings. While not yet publicly announced, Ditchfield will close out 2017 with another massive acquisition under his belt, officially making GeoLinks the market leader in its’ space.

Aside from making what began as a two-person operation in 2011, into what is now a 65 employee (and growing) 8-figure company, Ditchfield is passionate about cultivating the best company culture around — one that combines respect, collaboration and a “best idea wins mantra.”

— Submitted by Lexie Olson

Sheldon Smith

Smith is the Founder and Executive Director of the Dovetail Project. He has developed an organization that works to give young African-American fathers — ages 17 to 24 — the skills and support they need to be better fathers for their children and better men in the Chicago community.

Smith designed the program based on his own experiences, which included being incarcerated as a teenager, furthering his education, finding employment, and becoming a father at age 20. Now at the age of 28, Smith has been named 2016 Top 10 CNN Hero and most recently a Steve Harvey Hero, Civic Leader for The Obama Foundation and named 2018 Forbes 30 Under 30.

The Dovetail Project’s 12-week curriculum includes workshops focused on teaching vital parenting skills and life skills. Over the course of the program, students receive training to finish their education and seek employment. Workshop facilitators also educate students on felony street laws — introducing life-saving methods to help them avoid conflict and incarceration.

To date, 337 young men in Chicago have graduated from the program since its founding in 2009.

— Submitted by LaQuita Washington

Rob Kosberg

Rob is the founder of Best Seller Publishing, the definitive leader in authority marketing and business growth strategies using a best selling book. Rob is recognized for his expertise in helping coaches, consultants, and entrepreneurs to Publish. Promote. Profit. (TM) with their own Best Selling books.

His Company has consistently yielded tremendous results for our clients, usually with immediate new opportunities for speaking engagements, free publicity and leads and sales.

Best Seller Publishing works with clients to:

• Write and Publish the ideal book that positions them as a thought leader in their field. We help to dial in the right audience, create the hook, title and table of contents before working with our award winning ghostwriting team.
• Then we create the cover, design the interior and exterior, format for digital and soft cover version and get ready for the promotion phase.
• Our next step is to promote our authors new book via press releases, paid advertising and massive social media exposure to create our next best selling author — GUARANTEED.
• We don’t stop there though. We now begin to book our new best selling author on TV, radio, blogs, podcasts and speaking engagements. All this is DONE FOR YOU service and it is all guaranteed.

BSP has published best selling books for former U.S. Ambassadors, Fortune 500 C — Suite executives, financial advisors, attorneys, dentists, doctors, chiropractors, hollywood stuntmen, environmental scientists, coaches, consultants, professional speakers and a dozen other industries.

— Submitted by Bianca Ramirez

Alex Doubet

Doubet (pronounced Doo-Bay), founder of Door, a tech-enabled flat fee brokerage that is disrupting the real estate industry.

Door charges homeowners a flat rate of $5,000, compared to the traditional 6 percent commission fee, for its brokerage services. Last year, home sellers saved an average of $15,000 under Door’s model.

Alex explained to The Dallas Morning News that the “idea came to him after his mother sold her two-story converted duplex… for $857,000 in the conventional commission way. She didn’t get so much as a thank-you note, much less a bottle of wine, from the two Realtors who pocketed a combined $51,400. “It was a bigger commission than the average household income in Dallas. It was nuts,” says Doubet, who has already been involved in several successful early ventures and a couple of real estate flips. “It was a presumptuous transaction. And that ticked me off.

Door’s commission on a $400,000 house would be $10,000 if it represents both the seller and buyer vs. $24,000 in traditional Realtor commissions. The more expensive the home, the greater the savings. The tipping point is a $168,000 sales price.”

Alex would be happy to discuss the flat fee brokerage model — and how Door is expanding into new markets, including Austin and Houston.

We have enjoyed amazing growth. We sold more homes last quarter than we did in the entirety of 2016. Our customer satisfaction is industry-leading with an NPS near 80. These are proof points that the market is beyond ready for a better way in real estate. The recognition that the rules are now different for sellers, and that buyers expect an altogether different experience really play in Door’s favor.

This was never about being a discount brokerage. This is about aligning the customer experience with the value delivered. Our innovation is in both process and technology. There just is not a way to improve customer experience with flat fees unless you look at it differently. We look at the world through the Seller’s and Buyer’s eyes, not as a traditional Realtor.

As a result, many of the industry’s leaders hate Alex for preaching the advantages of flat fee brokerage. Here’s the account from the San Francisco Business Times on his recent appearance at The Inman Connect real estate technology conference:

“Doubet’s comments drew harsh words from an audience member who questioned the legality of publicly discussing commissions.”

Alex began his career at US Road Sports (USRS), an endurance event company that owned over two dozen events with over 120,000 participants across the country. USRS was sold to Life Time Fitness in the beginning of 2014. At USRS, Alex was the Director of Finance.

Subsequent to USRS, he was the Chief Operating Officer and Junior Partner of Advantix Marketing, a search engine marketing and optimization agency and a member of the 2015 Inc. 5000 list.

— Submitted by Tim Livingston

Photo by Hunters Race on Unsplash

GeoLinks Re-Building Burned CA Tower Sites

California-based GeoLinks is working to replace towers burned in the wildfires. That’s key, as the latest news indicates the return of powerful winds is making the Thomas fire dangerous again.

GeoLinks is based in Camarillo, which is in Ventura County. The company has hundreds of telecom towers in Ventura, Santa Barbara and Los Angeles Counties. GeoLinks personnel battle flames as they work to rebuild burned down sites and restore service, according to Marketing Director Lexie Olson. “Driving through Ventura was pretty surreal, lots of smoke and multiple fires visible from the street,” she wrote in a blog post, sharing the personal account of a GeoLink infrastructure technician.

“Driving up to the actual tower was disheartening at first, just because of how much was burned; one of the posts holding up the gate was completely destroyed, leaving the gate lying on the ground. It was there we first noticed a fence post smoking…but we continued on,” according to the account.

The crew got the destroyed site back up in a couple of hours but as they began their trek down the mountain, they noticed the fence post they saw smoking on their way up the mountain grew “to multiple en-flamed posts, threatening the surrounding area. We immediately turned around, went back to the tower site where we had stored a fire extinguisher, and returned to put out the fires. It was a real-life example of how quickly these fires can spread,” according to the infrastructure technician.

The GeoLinks team, some of whom lost their homes, repaired 12 destroyed sites throughout Ventura and Ojai as of December 14, accounting for more than 500 square miles of coverage area. They continue this work today.

GeoLinks rebuilds sites with Mimosa gear as Thomas Fire burns in Southern California

Original Article

GeoLinks employees are literally putting out fires as they strive to replace damaged telecom sites throughout the area where fires are destroying homes and threatening lives in Southern California.

The company, based in Camarillo, which is in Ventura County, has been working around the clock since the Thomas Fire started on Dec. 4. At times, workers have used the fire extinguishers stored in emergency packs in company vehicles to douse hot spots they see along the way to fixing infrastructure.

As of Dec. 14, the GeoLinks team—some of whom have lost or damaged homes—had repaired 12 sites that were destroyed throughout Ventura and Ojai, accounting for more than 500 square miles of coverage area. The company uses licensed and unlicensed gear from Mimosa Networks.

“A lot of our employees live in these communities,” and they were evacuated, including one employee who was still working remotely even though he lost everything he owned, said GeoLinks employee Lexie Olson, who had to be evacuated in the middle of the night but whose home is still standing. “It’s something that is impacting our direct community in every way. It’s pretty intense.”

The company is in close communication with fire, police and National Guard teams so they know when it’s safe to go into a particular area for repairs. On Thursday, the fire took the life of a fire apparatus engineer from San Diego, the second death attributed to the blaze.

Olson estimated 40 GeoLinks people are out working in the field; the company employs about 60 and growing. In some cases, the GeoLinks gear was up and running and able to provide internet service to customers even before their electricity was restored, GeoLinks President Ryan Adams told FierceWirelessTech. That said, “we’re never going to put our employees in dangerous situations where we think they can get hurt,” he added.

Adams and CTO/co-founder Ryan Hauf were watching the situation as it started to unfold last week. “We felt it was our duty to assist folks,” to get back to normal as soon as possible, Adams said. “Our team has been working around the clock” with folks sleeping in the office and cars—but not for long. “We realize we have a responsibility as a telecommunications company to make sure that people have the ability to communicate.”

Adams said the service provider needed a workhorse and something that would support backhaul as well. “We’re big fans of the Mimosa brand,” he said. “We keep a really healthy stock of Mimosa equipment on hand.”

Mimosa’s gear works at 11 GHz licensed and 5 GHz license-free. Depending on the situation, a service provider could get Mimosa’s low-cost gear in the 5 GHz band out into the field right away, according to Mimosa co-founder and CMO Jaime Fink. Alternatively, if a client has more time, they can apply for a 11 GHz license, which may take three to four weeks per link.

Positioning itself as a disrupter going up against the “big four” carriers, GeoLinks was founded in 2011 and started offering fixed wireless internet to rural homes and people in the area who previously didn’t have access to high-speed internet, according to Adams. GeoLinks’ customers include residential and business customers; the company got its start in Ojai, which its where co-founder and CEO Skyler Ditchfield was born and where many employees live.

Ojai, population around 7,461, has been particularly hard hit by the fires.

Knowing that the weather and conditions could change in an instant, they’re watching things closely. “Fortunately we have the best fire departments, we have the best rescue crews and first responders,” Adams said. “I can’t say enough about the way Ventura County has come together.”