5 Tools to Help an Online Business Succeed
Looking to start an online business? With millions of online businesses in the world, and counting, breaking through the .com clutter continues to become increasingly difficult. While there are far more pros than cons that have stemmed from the rise of the Internet, even as a telecom we can admit the sheer volume of available knowledge and tools online can be overwhelming. However, by servicing thousands of web-based businesses across the country, we have found the following five tools have helped the vast majority of our clients, regardless of industry or size, increase their online brand visibility, improve overall user experience, and ensure their business stays up and running.
1. SEO Plugin – Yoast SEO
There are a variety of ways entrepreneurs can go about building a website these days. For small businesses looking for a quick DIY platform that doesn’t require hiring a developer or staffing someone with coding capabilities, platforms like SquareSpace or Wix may suffice. For those interested in a more long-term, dense platform, we suggest WordPress. WordPress is a free and open-source content management system that utilizes a plugin architecture and a template system to support web content, mailing lists and forums, media galleries, and online stores. However, once you have a website, how do people find it?
If you have the funds it may be worth investing in a firm or employee to manage your SEO – search engine optimization – strategy. Although, not everyone has that luxury. Thankfully, a variety of free SEO tools and plugins exist on the marketplace that actually do work. Yoast SEO for example, a widely popular WordPress plugin, handles the technical optimization of your site and assists with optimizing your content.
If you’re planning to conduct an online business, chances are, at some point – whether it be with a customer or a supplier – you will need to exchange legal documents or contracts. DocuSign.com provides digital transaction management services for facilitating electronic exchanges of contracts and signed documents. With features such as authentication services, user identity management, and workflow automation, more than 200 million businesses utilize DocuSign every day.
3. Google Adwords
It’s highly likely you’ve at least heard of Google Adwords. However, have you ever wondered if it would actually help your business? If SEO fails or your competitors are just plain beating you to the punch, it’s often times necessary to pay your way to the top, of Google, literally. With the ability to produce graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads, Adwords enables advertisers to bid on certain keywords in order for their clickable ads to appear in Google’s search results. While many find the platform to be robust and confusing, Google does offer free Adwords strategy sessions with experts on an ongoing basis.
You have a website, great. You’ve made it visible, wonderful. You’ve figured out ways to drive users to your site, way to go. Now, why are your customers still not converting? While there’s no way to know 100% in every case, Fullstory will give you a peak under the hood at the live movements of users that go through your site. In short, Fullstory replays your user’s online experience simultaneously creating automatic insights, funnel analytics, and searchable user data. You can get the “fullstory” (pun intended, sorry we had to) online by checking out the company’s feature page: https://www.fullstory.com/features/.
5. Dedicated Internet Access
Aside from having a website, what is the one thing every online business owner needs? Reliable Internet. What is one of the biggest mistakes small business owners make? Opting for a cheap shared circuit that all-in-all just makes life one big headache. It’s an education process to get people to understand both the value and price difference between shared networks and DIA. However, consider that investing in your network should be, above all else, a top priority; otherwise, how are you going to run your business? You can learn more about the difference between the two network types by reading Shared vs. Dedicated Internet Access—Not all Connections are Created Equally.
Wrapping it Up
It’s no question that the Internet has revolutionized how communities across the globe conduct and operate modern day businesses. With nearly infinite knowledge just a click away, we hope these 5 tools become catalysts for both you and your business’s future success.