Infographic: The Cost of Internet Downtime

GeoLinks - The cost of Internet downtime

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Ask about GeoLinks’ ultimate IT disaster prevention plan – the GeoLit Bundle.

5 Factors to Consider When Choosing the Best ISP for Your Business

5 Factors to consider when choosing an ISP for your Business - GeoLinks.com

How do you choose the best Internet Service Provider for your business?

With day-to-day business operations becoming increasingly reliant on the Internet, choosing an Internet Service Provider (ISP) is more important than ever. For those lucky enough to be in a market privy to a multitude of carriers, such as Los Angeles or Orange County, there are five primary factors to consider when either onboarding with or switching to a new ISP.

1. Reputation

One of the most reliable ways to vet a new telecom provider is by researching their reputation. Whether that be by reading through online reviews posted on Yelp or Google, or talking directly to the neighboring businesses in your area, understanding an ISP’s reputation is one of the most foolproof ways to really know what you’re signing up for.

That being said, make sure you’re being conscientious of what type of customer the reviews are coming from – i.e. are they from residential customers or from other businesses like yourself.

2. Service Level Agreements (SLA)

A service-level agreement (SLA) is a contractual commitment between an Internet Service Provider and a client. An IPS’s SLA should typically outline guaranteed service metrics such as uptime, latency, jitter, packet loss, and response/repair time. For example, GeoLinks’ SLA is fairly straightforward and offers the following:

SERVICE TARGETS

  • Response Priority: Critical: 4hrs or less
  • Network Quality of Service
  • Network Availability: Target of at least 99.999% uptime
  • Round Trip Latency Under 40ms
  • Jitter under 10ms
  • Packet loss target < 0.1%

On the other hand, some providers don’t offer a guaranteed service level at all. For example, there are a variety of providers who simply state:

“X company does not warrant that the service will be uninterrupted or error free nor make any warranty as to the results obtained from the use of the service. X company does not guarantee connectivity at any time, for any length of time or at any particular speed.”

Therefore, when deciding to onboard or switch to a new Business Internet Service Provider, make sure you carefully research the provider’s SLA so you know what service quality to expect.

5 Factors to consider when choosing an ISP for your Business - GeoLinks.com - Customer Support

3. Customer Support

While in an ideal world businesses would never have to engage with their ISP past service installation, unfortunately, that is just not the case.

Whether a client has billing questions, service issues, needs technical support, has upgrade inquiries or product add-ons, at some point or another, chances are a business will have to engage with an ISP’s customer support team. Therefore, research what type of support the company offers.

A larger carrier, for example, might make you sit through an automated phone menu, place you on a lengthy hold, and eventually transfer you to a contracted employee outside of the U.S. Alternatively, a medium sized ISP, such as GeoLinks, offers 24/7 in-house customer support; customers are even able to ask for customer support reps by name.

Another element to consider is overall responsiveness. If your business does experience a technical issue, how long does it take a provider to respond and address the issue? Time is money, so whether it be hours wasted on hold, or weeks waiting on a repair, how an ISP handles customer relations directly affects its business customer’s bottom line.

4. Agility and Flexibility

As a business grows and changes, its overall telecom needs will as well. For example, if a law firm hires 10 more associates, they will likely need to upgrade their overall bandwidth. Furthermore, if juggling multiple carriers and multiple bills becomes too large of a strain on a company’s accounting apartment, a business may wish to streamline all their telecom needs with a single carrier.

Some ISPs offer additional services such as VoIP and SD-WAN, while others do not. Therefore, when selecting an ISP, make sure to explore their entire product suite and offerings. Choosing an aggregator, (an ISP that is capable of reselling multiple ISP products and services) such as GeoLinks, ensures that no matter the growth or changes in a business, a single provider will be able to upgrade and adapt to evolving business needs.

5 Factors to consider when choosing an ISP for your Business - GeoLinks.com - Bandwidth

5. Bandwidth Availability

Do you know how much Internet bandwidth your company needs? If not, check out “Your Guide to Determining Bandwidth Requirements.

While it may seem obvious, when choosing an ISP, it’s necessary to ensure they can provide the speeds your company needs. Based on your location, and the type of Internet access you are looking for (i.e. Fiber vs Fixed Wireless vs DSL etc.) bandwidth availability may fluctuate from carrier to carrier. Furthermore, if it does appear the ISP offers what you are looking for, make sure you understand if it is a dedicated or shared circuit, as this too will impact the reliability and consistency of speeds.

Feeling overwhelmed? If you’re struggling to decide which ISP is the best for your business, consider contracting an IT consultant. Typically vendor agnostic, IT consultants are able to evaluate all the carriers available in your area, evaluate the above criteria, and present a business with its best option.

Curious if GeoLinks is the right ISP for your business? Call and talk to a Client Consultant today!

Get to know GeoLinks’ General Counsel and VP of Government Affairs and Education Melissa Slawson

Melissa Slawson - GeoLinks

1. Let’s start with the basics, what’s your role at GeoLinks?

My official title is General Counsel and V.P. of Government Affairs and Education. I handle all legal and regulatory matters, which includes tracking policies and legislation that may affect GeoLinks’ business and advocating for GeoLinks’ interests before various regulatory bodies (including the FCC). In short…I’m the lawyer, and I make sure we follow rules and the rules work for us.

2. What’s your favorite part about working for GeoLinks?

I love how fast-paced everything is. There’s never time to get bogged down in the weeds of an issue because a decision usually has to be made quickly. It has made me good at thinking on my feet, researching issues efficiently, and trusting my experience.

Melissa Slawson - GeoLinks - Jerry Brown3. What got you to the position you are in today…what came before GeoLinks?

I’ve been practicing law in the telecommunications regulatory space for over 11 years (wow…that sounds so long when you type it out). I started at the California Public Utilities Commission (CPUC) as a regulator, then entered private practice at a law firm specializing in regulatory work for a variety of telecommunications companies (cable, wireline, wireless, etc.), and then was GC for a small wireless company. The breadth of my legal experience and seeing the telecom world from multiple perspectives really prepared me for my role at GeoLinks. I understand the business side but also understand how regulators and lawmakers see the industry. That’s invaluable when trying to traverse the sometimes rocky legal landscape of providing telecom services.   

4. What government related project are you most passionate about?

I have always tried to make sure that the work I do is also doing good. I started my career as a public servant and while I have moved to the private sector, there is still good to be done. Specifically, I am passionate about connectivity for all. All people, rich or poor, urban or rural, etc. etc. etc. should have access to telecommunications services. This is an issue that I have worked on in some capacity throughout my entire career, and I am so happy to be working for a company with a founding mission to close the digital divide.  

5. Outside of work…what is your favorite pastime or hobby?

Melissa Slawson - geolinks

I started taking Improv classes last May and have started performing fairly regularly. Otherwise, I spend my non-work time doing crossfit, spending time with friends and my dog, Logan, cooking…and watching TV. I love TV.  

6. What’s something most of your coworkers don’t know about you?

I’ve never had a cavity. Thanks, Mom!

7. Alright pressure is on….give us your best or favorite motivational quote?

“Wherever you go, there you are.”  It’s a simple statement and really, quite painfully obvious, but I take its meaning to be pretty deep. Wherever you go in this world, no matter who you meet, what job you are doing, etc., you are still you. It is a constant. It is a center. And if things get hard or weird, you can fall back on knowing who you are and move forward from there. And by the same token, it means to be true to yourself, your beliefs, and your values no matter how the world around you changes. I strive to be me all the time.

8. You are allowed to do anything you want, anywhere in the world, for one whole day…what do you do and where do you go?

Be a rockstar.  I want a full sleeve of tattoos, crazy hair, and to sing in front of a stadium full of screaming fans. Sounds amazing!!!

9. Congratulations on recently being elected onto the Schools, Health & Libraries Broadband Coalition’s (SHLB) Board of Expert Advisors. So, what exactly is SHLB and how do you contribute?

I’m excited about being part of the SHLB Board. SHLB is doing some amazing work to close the digital divide by connecting anchor institutions (schools, libraries, hospitals, etc.) which are cornerstones of so many communities. It’s just another piece of the puzzle that is getting connectivity to all Americans. Being part of the board means helping shape the path that SHLB will forge in its efforts over the next few years. It also means having direct input into how companies can help (and be incentivized to help) SHLB’s mission.

Melissa Slawson - GeoLinks - SHLB

10. What’s next…what are you most excited for when you think of your future with GeoLinks?

With our recent Connect America Fund award, all of the work we’re doing to connect anchor institutions, and other opportunities we’re engaged in to help connectivity in California, I am so excited to see how GeoLinks can help change the digital landscape in California and beyond. In just a few short years, GeoLinks will be providing high speed broadband services to areas that may have otherwise never had more than dial-up speeds. (If that!) We are doing good while being successful in business. THAT is my American dream.

How Can Latency Affect Your Business?

How Can Latency Affect Your Business? - GeoLinks.com

What is Latency? Why Does Latency Matter? How Can You Reduce Latency?

Have you ever found yourself frustrated because it’s taking forever to simply load a website? How about uploading a document into an email; do you feel like you might as well watch paint dry? Perhaps you’re in a rush to pull up a customer’s ticket information in your company’s CRM system, and it simply will not load; meanwhile you’re live on the phone with said customer and your conversation becomes a painstaking exchange of delayed echoing – ever been there? There are a multitude of factors that contribute to this all too common series of events. One of the primary culprits? High latency. Latency has a direct effect on internet-based business applications and operations. So, what exactly is latency?

What is Latency?

In networking, latency is defined as the total round-trip time it takes for a data packet to be transmitted from a point of origin, or a single node, back to its source. While there are a variety of factors that affect latency, a foundational component is the physical type of Internet connection a company employs. Satellite Internet, for example, is notorious for having high latency (long round-trip travel times) due to the sheer fact that data has to transmit across tens of thousands of miles into space. Because latency involves speed, the quality of network devices (such as a router) and the quantity of such that data must traverse, also significantly dictates latency.

Why Does Latency Matter? GeoLinks.com

Why Does Latency Matter?

Simply put – it affects Internet speed.

People commonly mistake Internet speed with Internet bandwidth. Bandwidth is the physical amount of data that can be transmitted over a connection in a fixed amount of time. Internet speed, however, is impacted by the relationship between both bandwidth and latency.

For example, the figure below demonstrates three different Internet circuits. Circuit C has the highest Internet speed because it has low latency and high bandwidth. Oppositely, Circuit B has high latency and low bandwidth and consequently has a severely lower Internet speed.

how can latency affect your business - geolinks

How Can Latency Affect Your Business?

As outlined above, latency directly affects a company’s network performance. Thus, high latency can negatively impact everything from the loading of a webpage, to uploading or downloading an important document, to the overall efficiency of internal systems. Furthermore, if a business has adapted a VoIP phone system, inbound and outbound call quality can largely be compromised. If not quickly resolved, all these items can culminate into a significant loss of company productivity, reputation, and revenue. Find a few real-life examples of such claims below.

Loss of Productivity:

A team of analysts are tasked with researching a competitor’s newly released product. Intuitively they first head to the Internet to begin seeing what information is readily available. The team quickly discovers that the task is going to take far longer than anticipated due to the simple fact that every web page they visit is taking what seems like forever to load. What could have been an hour project, has now occupied an entire day.

Compromised Reputation:

An e-commerce brand launches a new product line, and it goes viral. Orders are pouring in left and right. While most would think said company would be celebrating, instead they are in sheer panic. Why? The network is encountering the perfect storm – high latency, low bandwidth, maxed throughput – consequently, the company’s backend online order portal crashes. Without an adequate backup circuit, the portal remains down for multiple hours. Those few hours massively delay the company’s internal operations and lead times preventing them from delivering in the promised 48-hours. End result? High call volumes and unhappy customers.

Loss of Revenue:

More and more business transactions, both internal and external, are moving online every day. For instance, look at any restaurant with a POS system. POS systems, used to input orders and process payments, require an Internet connection. Slow Internet = delays = long wait times = customers choosing to go next door to your competitor = lost revenue.

So, How Can You Reduce Latency?

While technically speaking latency can never be fully dissolved, there are ways business owners and IT Directors can decrease delays.

Choose Your ISP Carefully

The simplest way to reduce latency is to transfer the responsibility onto your business Internet Service Provider (ISP). Avoid Satellite connections, upgrade to a dedicated Internet circuit, and only onboard with telecoms that have a strong Service Level Agreement (SLA) that assures low latency. GeoLinks’ SLA, for example, guarantees round trip latency under 40ms.

Establish a Business Continuity Plan

We’ve already established that ensuring internal systems operate as efficiently as possible is essential to a company’s success. Thus, what do you do if your primary circuit is experiencing high latency (despite your ISP’s SLA)? Ideally, you switch to your backup circuit operating on an entirely different network. Onboard your services with an aggregator, like GeoLinks, and your provider can manage both connections seamlessly.

Invest in SD-WAN

SD-WAN (Software Defined Wide Area Network) is a software-based approach to managing Wide Area Network (WAN) connections to more effectively route all network traffic between headquarters or data centers, remote and branch offices, and the cloud. Not only can SD-WAN issue automatic failover to an alternative or backup connection, the technology is able to define network policies based on business intent and steer traffic intelligently forgoing additional hops. The result? Reduced latency and overall higher application performance.

SD-WAN - GeoLinks.com

For the majority of consumers, the difference between 168 milliseconds and a single millisecond merely equates to convenience. For a modern and connected business, on the other hand, latency can be far more impactful. So, if application performance and Internet speed play an important role in your day-to-day business operations, reducing and preparing for high latency is paramount.

Want to learn more about SD-WAN, GeoLinks’ SLA, Business Continuity, or Shared vs Dedicated Internet access? Talk to a GeoLinks’ Client Consultant today!

 

Get to know GeoLinks’ Director of Human Resources Amanda Gonzalez

amanda gonzalez - geolinks

Get to know Amanda Gonzalez: Director of Human Resources

1. Let’s start with the basics, what’s your role at GeoLinks?

As the Director of Human Resources, my role at GeoLinks is to recommend how to strategically manage people as business resources within our company. This includes recruiting and hiring employees with specific skill sets to meet the company’s current and future goals, coordinating employee benefits, and suggesting employee training and development strategies. My position also requires me to advise managers and the executive team on issues related to employees, and how they can help the organization achieve its goals. HR deals with people, and that means investing in developing skills for the future, building loyalty and commitment, building a talent pipeline, and staying current and competitive within the market.

Get to know GeoLinks’ Director of Human Resources Amanda Gonzalez

2. What got you to the position you are in today…what came before GeoLinks?

I worked in healthcare administration for 7 years prior to my employment with GeoLinks. I started off in HR and recruiting and worked my way up into a Director of Operations role in home health. Working in home health can be very difficult as you deal with sick patients and grieving families. This aspect of health care was particularly difficult for me to encounter on a daily basis. Eventually, this led me to wanting to explore other career opportunities in an entirely different field. Although I love healthcare, my job search led me to become interested in looking for employment in tech. My research eventually lead me to GeoLinks, and the rest is history!

3. What’s something that most GeoLinks’ clients might not know about GeoLinks’ company culture?

GeoLinks embodies what it means to have a company culture that is truly family oriented. I loved that within the first 2 weeks of starting with GeoLinks, I met many of my coworker’s children. It’s not uncommon that you see kids running around the office and playing in our game room. GeoLinks treats their employees like family. I can say, without a shadow of a doubt, that GeoLinks has created a culture that promotes the importance of family within and outside the workplace.

4. For anyone reading wishing to apply for a position at GeoLinks, any insider tips?

Get connected, research, and reach out! Do connect with us on LinkedIn. This will prompt you to check out what we do and do more research on the company. There is nothing I love more than a candidate reaching out and saying, “Hey, I see you are hiring, and based on my research this is why I’m a great fit for GeoLinks…..” That is a total mic drop, for me. Check out our current job postings on our career page.

GeoLinks’ Director of Human Resources Amanda Gonzalez - GeoLinks.com5. Outside of work…what is your favorite pastime or hobby?

I love to travel! Traveling, and learning about different cultures is a passion of mine. There is nothing better than being in a different part of the world and immersing yourself in their food and culture. I also love to learn languages. I currently speak 2, and want to learn another. I’d like to learn 7 in my lifetime.

6. What’s something most of your coworkers don’t know about you?

I am deathly afraid of birds. I mean hyperventilating, panic attack, hysterically crying fear of birds. I know this is a weird phobia. However, this stems back to when I was little and my uncle had a mean rooster in his backyard. The rooster would attack me whenever I wanted to go in the yard to play with my cousins.

7. What’s your favorite (either personal or work-related) tech product or device? Why?

Probably Cliché, but my Samsung Galaxy S9. I do everything from shopping to taking photos with my phone. My relationship with my phone is probably unhealthy lol.

Get to know GeoLinks’ Director of Human Resources Amanda Gonzalez - GeoLinks.com

8. You are allowed to do anything you want, anywhere in the world, for one whole day…what do you do and where do you go?

That’s easy, I’d be in Barcelona eating at my favorite tapas, Cerveseria Catalana. If you ever go to Barcelona this is a MUST!!

9. Do you have a favorite quote or mantra you live by?  

Keep moving forward – Walt Disney

10. What’s next…what are you most excited for when you think of your future with GeoLinks?

Growth! We are on the brink of a lot of exciting opportunities happening within our company, and I can’t wait to see where all this leads us to.

Interested in applying for a position with GeoLinks? Explore our current openings on our Career Page.

Get to know GeoLinks’ Project Coordinator Tania Wiley

Tania Wiley GeoLinks

1. Let’s start with the basics, what’s your role at GeoLinks?

I’m one of GeoLinks’ Project Coordinators. I help both our team and our clients with basically anything and everything that is needed in the sales process. I can be qualifying an address one minute, and the next I can be helping draw up a proposal, updating orders, or sending post-install information to end users.

2. What’s your favorite part about working for GeoLinks?

I love my team, as well as the great work-life balance. Working here, you don’t get shot down when you have questions, and everyone has an open-door policy. I can even go to our C-level management with questions, and they are always willing to genuinely hear me out and answer. Same thing goes for the rest of the team. Also, never a dull moment here…I work with some funny people!

3. Not having a telecom background, what drew you to the industry, and what elements of telecom do you find the most interesting?

I find the ever-changing platforms within the industry, and the way our team adapts and evolves accordingly, incredibly interesting. For example, we recently starting offering SD-WAN. I was able to witness our teams’ brilliant behind-the-scenes R&D transpire into the physical product our sales team now sells daily!

Tania Wiley GeoLinks4. What do you think makes GeoLinks different from its competitors?

The passion, efficiency, and collaborative dedication that each and every member of our team demonstrates daily. For example, GeoLinks provided a free same-day circuit to Red Cross during the recent local wildfires.

5. Outside of work…what is your favorite past time or hobby?

I love kickboxing and Krav Maga. I took a break for a bit but I plan to start back up soon! I’m also a big fan of the entertainment industry, so catching up on the newest shows and movies at home is where you can find me after work. I also enjoy finding new local and unique businesses to support. There is a lot of momentum coming from the younger generations, and it’s exciting!

6. What’s something most of your coworkers don’t know about you?

Hmm, that’s a hard one. I’m an open book. But I would have to say that I have an extremely eclectic taste in music. Some current genres I’m listening to are classical music, country, and old school hip hop, amongst others.

7. Born and raised in Southern California, what are your top three favorite things about working and Tania Wiley GeoLinks.comliving in Ventura County?

I’ve been lucky to live close to where I work, so the short commute and living near family definitely tops the list. Next I would say is the weather! Lastly, I enjoy the proximity to LA and Santa Barbara County. While nearby, Ventura County still maintains a small town feel which I love. 

8. You are allowed to do anything you want, anywhere in the world, for one whole day…what do you do and where do you go?

I would go to Paris! It’s been on my bucket list for a while. I would visit Versailles, the Eiffel Tower, and roam the streets eating all the French cuisine I possibly could!

9. Do you have a favorite quote or mantra you live by?

Hustle hard, stay humble.

10. What’s next…what are you most excited for when you think of your future with GeoLinks?

I’m a person that likes to learn everything about my position no matter what I am doing, so expanding into a Project Manager role would be awesome! Also, I am excited about all the opportunities that arise in this company, and how quickly they can come about; I’m also grateful about all the talent I get to work alongside. I’m an optimist if you can’t tell. The sky’s the limit!

 

Wildfire Technology Innovation Summit

Lessons Learned in San Diego – Panel at California’s First Ever Wildfire Technology Innovation Summit

Moderator:

Jessica Block, Assistant Director of WIFIRE Lab, Qualcomm Institute, UC San Diego

Panelists:

1. Skyler Ditchfield, CEO, GeoLinks

2. Tony Mecham, San Diego Unit Chief, CAL FIRE

3. Brian D’Agostino, Director of Fire Science & Climate Adaptation, SDG&E

4. Graham Kent, Director, Nevada Seismological Lab, University of Nevada-Reno

Should Your Business Invest in SD-WAN?

Should Your Business Invest in SD-WAN? - Geolinks.com

What is SD-WAN, and how can it benefit your business?

To stay competitive in today’s fast-paced digital landscape, organizations must evolve and adapt their internal networks to support the latest and greatest business software and technology.

Enter SD-WAN.

SD-WAN (Software-Defined Wide Area Network) utilizes software to simplify the process of delivering the WAN (Wide Area Network), ultimately making business procedures quicker, more cost-effective, and more reliable. In order to understand why SD-WAN is growing in popularity, let’s take a step back and look at the fundamental network problems the technology addresses and resolves.

The Origins of SD-WAN

To deliver the services and applications necessary to perform key-business functions, multi-location companies utilize WANs to connect remote offices to both each other and centralized data centers. However, when networks are extended over long distances, operational challenges like high jitter, packet loss, network congestion, and outages can occur. To address these issues, IT professionals have been creating and experimenting with redundant telecommunication links since the 1970s.

Fast forward to the early 2000s, and Multiprotocol Label Switching (MPLS) became a highly utilized data-carrying technique for high-performance telecommunications networks. However, the reality is that MPLS infrastructure is both expensive and slow to deploy, therefore becoming restrictive to an increasingly impatient society focused on efficiency and rapid expansion. Thus, come 2013 the concept of a “Hybrid WAN” was introduced to the market. By 2014 networking publications started utilizing the term SD-WAN to describe the new networking trend.

With the promise of significant cost and time savings, the enterprise client became the first to employ SD-WAN, ultimately causing the market to perceive the technology as an enterprise-only solution. However, SD-WAN also enables small and medium sized businesses to adopt an upgraded corporate-like infrastructure. Therefore, SD-WAN has become a dynamic solution for businesses of all shapes and sizes.

Should Your Business Invest in SD-WAN?

So, what is SD-WAN? SD-WAN is a software-based approach to managing WAN connections to more effectively route all network traffic between headquarters or data centers, remote and branch offices, and the cloud.

But this is only the tip of the iceberg. The promise of SD-WAN goes far beyond simply connecting multiple office locations.

SD-WAN…

  • Is less expensive than MPLS drastically driving down operational and capital expenditures.
  • Is software-based and delivered via the cloud allowing for quick enablement of new branches or remote offices.
  • Assures optimal application performance and dynamic multi-path optimization and routing.
  • Gives companies the agility to implement changes quickly to accommodate evolving customer and market trends.
  • Reduces security threats through comprehensive encryption and micro-segmentation, ultimately securing the flow of data.
  • Has a centralized orchestrator that monitors all network activity, alerting branches of problems, and enabling the remote remediation of issues.
  • Delivers real-time analytics and reporting across the entire network.
  • …and More

If all of that seems irrelevant to your business, consider that SD-WAN can benefit your business if…

Your Company Relies Heavily on the Internet

How much money would it cost you if your business was down a couple hours? Now, if the answer is not much, then SD-WAN might not be all that profitable for your business. However, if after 30-minutes of downtime your employees would frantically be driving to the nearest Starbucks to get back online, switching or upgrading to SD-WAN is definitely worth considering.

SD-WAN has the ability to combine multiple Internet connections together to act as one. This means that if one connection fails, SD-WAN can issue automatic failover to your backup connection. That’s right, no need to call up your IT provider, wait for a response, and then get manually switched over to the backup Internet connection. It’s “Internet insurance” in real time. Interested in securing true business continuity and 100% uptime for your business? Check out our blog: Disaster Recovery Plan – The Only Way to Ensure Business Continuity.

Your Business Uses Cloud Applications like Salesforce, Microsoft Office 365, Google Apps, Etc.

In the last couple of years, we’ve seen an upstream of organizations leveraging software as a service (SaaS) applications and cloud services from providers such as Google, AWS, and Microsoft Azure. This has caused data traffic patterns to move to the cloud.

Because traditional WAN architectures are not built to support this migration, cloud applications repeatedly encounter extra hops, ultimately wasting bandwidth, increasing costs, and generating higher packet loss and latency.

SD-WAN, on the other-hand, defines policies based on business intent and steers traffic intelligently and securely forgoing additional hops. For example, if the app is hosted somewhere in the cloud, then traffic will be automatically directed to it without backhauling to a POP or HQ data center. By adapting this more agile network infrastructure, businesses will experience overall higher application performance.

Your Business Uses Hosted Voice (VoIP)

Hosted Voice - GeoLinks.com

Imagine the following scenario—you have a very important conference call scheduled for 1:00 p.m. this afternoon. You’ve reviewed all the paperwork, made sure everything is in order, and are ready to go. The call starts off well. Then suddenly, unbeknownst to you, someone in your office starts watching a 4k YouTube video and your call starts to suffer the consequences. The other person on the call becomes gargled. You can’t understand what is being said. You keep saying, “What” and “Can you repeat that? Sorry. You’re breaking up.” Not good.

SD-WAN allows for easy prioritization of traffic. This means that conference calling can always be prioritized over YouTube traffic. This ensures business critical applications, such as voice and video, are never compromised due to off-task coworkers. To learn more about business phone systems check out: From POTS to VoIP – A Look at Today’s Top Phone Systems for Business

So, Should Your Business Switch to SD-WAN?

Today, having a static and inflexible network architecture is no longer plausible for companies that depend on Internet-based applications. From the associated cost of digital downtime, to compromised application and voice performance, ensuring your company’s internal network operations are safeguarded to function seamlessly is essential for success.

Still not sure if SD-WAN is right for your business? Talk to one of GeoLinks’ in-house experts to learn more, and find out if  Your Business Should Invest in SD-WAN.

Should Your Business Invest in SD-WAN? GeoLinks

Get to know Noah Laughon, GeoLinks’ Business Development Representative

1. Let’s start with the basics, what’s your role at GeoLinks?

Business Development Representative. As a GeoLinks’ BDR, I primarily work with and manage our Indirect Sales relationships and partnerships within the Channel and Wholesale.  

2. What’s your favorite product or service that GeoLinks offers?

The product that I am most proud of has to be our ClearFiber™ solution. It has continued to change the way the industry thinks of Fixed Wireless while simultaneously diversifying the market for Internet solutions.

Noah Laughon GeoLinks

3. Outside of work…what is your favorite pastime or hobby?

Spending time with my wife and daughter. Granted, my daughter is only 7 months old, so usually that time is spent on walks, throwing toys out of a basket because she is more interested in the basket itself, and making a mess of pureed sweet potatoes.

4. What’s something that most GeoLinks’ clients might not know about the company?

That we started out of the very small rural community of Ojai, Califonia. It is the reason we care so deeply about bringing broadband into underserved areas across California and America. I never knew about the Digital Divide before working for GeoLinks. The fact that schools and communities are still without high speed internet, is simply shocking to me. I am proud to work for a company who is actively working on closing that divide.

5. What’s something most of your coworkers don’t know about you?

Probably that I play and write music. It isn’t something I talk about a lot but has been one of my longest hobbies.

6. Do you have any cool or unique client case studies you could share with us?

One of the things I always love to share is how we brought a reliable multi-gigabit circuit to the island of Catalina using Fixed Wireless technology. We were able to accomplish something that no other WISP had been able to do by integrating multiple links for redundancy with automatic failover, over 30+ miles of ocean.

noah laughon geolinks7. You are allowed to do anything you want, anywhere in the world, for one whole day…what do you do and where do you go?

I would take my family to the Cliffs of Moher and explore Ireland as much as possible. I have a decent amount of Irish heritage but have never been myself. That is something I would love to experience with my wife and daughter.

8. Do you have a favorite quote or mantra you live by?

“We are what we believe we are” – C.S. Lewis.

We live in a society that is driven by what people think about us and who we are. We develop that as a personal belief about ourselves, and in turn, start to reflect that in our actions and thoughts. If you are able to tune that out, learn who you are, and start believing positive things about yourself, you can go pretty far in life. It is amazing what our opinion of ourselves can do to our lives.

9. What’s your favorite part about being a Business Development Representative?

For me, it is all about the people. I get to build lasting relationships, work with new people, and solve new problems every day. It keeps me on my toes and is never boring!

10. What’s next…what are you most excited for when you think of your future with GeoLinks?

We are a company that moves, adapts, evolves, and pushes hard to close the Digital Divide. So the thing I am most excited for is to continue to be a part of that in any way that I can.

Are you a wholesaler or do you work with a master agency? If so, connect with Noah directly by calling 805-640-5560 or emailing him at [email protected] 

Connect America Fund Making Federal Dollars Work for California

Presented at CENIC’s 2019 Annual Conference.

SPEAKER:

Skyler Ditchfield, Co-Founder and CEO, GeoLinks

ABOUT:

The Connect America Fund Phase II Auction (CAF II) was created by the Federal Communications Commission to distribute federal grant dollars to enable broadband infrastructure buildout to rural areas of the country that lack basic broadband services. In August 2018, GeoLinks was awarded approx. $88 Million to deploy high-speed broadband network facilities to eligible areas in California and Nevada (to be distributed over 10 years). In this discussion, GeoLinks’ CEO, Skyler Ditchfield, will discuss the CAF II application process, awarded areas, and opportunities for creating synergies between CAF II and other broadband grant programs. He will also discuss possible pain points and policy changes needed to streamline deployment and ensure CAF II funding is used as efficiently as possible to connect unserved Americans.