Archive for month: October, 2018

5 Tools to Help an Online Business Succeed

5 Tools to Help an Online Business Succeed

5 Tools to Help an Online Business Succeed _ GeoLinks

Looking to start an online business? With millions of online businesses in the world, and counting, breaking through the .com clutter continues to become increasingly difficult. While there are far more pros than cons that have stemmed from the rise of the Internet, even as a telecom we can admit the sheer volume of available knowledge and tools online can be overwhelming. However, by servicing thousands of web-based businesses across the country, we have found the following five tools have helped the vast majority of our clients, regardless of industry or size, increase their online brand visibility, improve overall user experience, and ensure their business stays up and running.

1. SEO Plugin – Yoast SEO

There are a variety of ways entrepreneurs can go about building a website these days. For small businesses looking for a quick DIY platform that doesn’t require hiring a developer or staffing someone with coding capabilities, platforms like SquareSpace or Wix may suffice. For those interested in a more long-term, dense platform, we suggest WordPress. WordPress is a free and open-source content management system that utilizes a plugin architecture and a template system to support web content, mailing lists and forums, media galleries, and online stores. However, once you have a website, how do people find it?

If you have the funds it may be worth investing in a firm or employee to manage your SEO – search engine optimization – strategy. Although, not everyone has that luxury. Thankfully, a variety of free SEO tools and plugins exist on the marketplace that actually do work. Yoast SEO for example, a widely popular WordPress plugin, handles the technical optimization of your site and assists with optimizing your content.

2. Docusign.com

If you’re planning to conduct an online business, chances are, at some point – whether it be with a customer or a supplier – you will need to exchange legal documents or contracts. DocuSign.com provides digital transaction management services for facilitating electronic exchanges of contracts and signed documents. With features such as authentication services, user identity management, and workflow automation, more than 200 million businesses utilize DocuSign every day.

3. Google Adwords

It’s highly likely you’ve at least heard of Google Adwords. However, have you ever wondered if it would actually help your business? If SEO fails or your competitors are just plain beating you to the punch, it’s often times necessary to pay your way to the top, of Google, literally. With the ability to produce graphic display ads, YouTube video ads, text-based search ads, or in-app mobile ads, Adwords enables advertisers to bid on certain keywords in order for their clickable ads to appear in Google’s search results. While many find the platform to be robust and confusing, Google does offer free Adwords strategy sessions with experts on an ongoing basis.

4. Fullstory

You have a website, great. You’ve made it visible, wonderful. You’ve figured out ways to drive users to your site, way to go. Now, why are your customers still not converting? While there’s no way to know 100% in every case, Fullstory will give you a peak under the hood at the live movements of users that go through your site. In short, Fullstory replays your user’s online experience simultaneously creating automatic insights, funnel analytics, and searchable user data. You can get the “fullstory” (pun intended, sorry we had to) online by checking out the company’s feature page: https://www.fullstory.com/features/.

5. Dedicated Internet Access

Aside from having a website, what is the one thing every online business owner needs? Reliable Internet. What is one of the biggest mistakes small business owners make? Opting for a cheap shared circuit that all-in-all just makes life one big headache. It’s an education process to get people to understand both the value and price difference between shared networks and DIA. However, consider that investing in your network should be, above all else, a top priority; otherwise, how are you going to run your business? You can learn more about the difference between the two network types by reading Shared vs. Dedicated Internet Access—Not all Connections are Created Equally.

Wrapping it Up

It’s no question that the Internet has revolutionized how communities across the globe conduct and operate modern day businesses. With nearly infinite knowledge just a click away, we hope these 5 tools become catalysts for both you and your business’s future success.

Mogul’s Top 1,000 Companies with the Strongest Female Leaders in 2018

Thank you Mogul for recognizing GeoLinks has one of the “Top 1000 Global Companies with the Strongest Female Leaders in 2018”!

 

Mogul’s Top 1,000 Companies with the Strongest Female Leaders in 2018

Mogul is thrilled to announce the 2018 Honorees for the Top 1,000 Companies with the Strongest Female Leaders.

When determining which companies to include, Mogul focused on the following criteria: current programs implemented within an organization to promote female leadership, the percentage of women on the board and in executive positions, and working conditions that best fit a working mother’s needs.

In an age where women’s issues are at the forefront, and where only twenty-four women were on the 2018 Fortune 500 list, Mogul is honored to highlight the below one thousand companies that are taking strides to bring gender parity to the workplace. It is our hope that more and more companies over time will follow in the below companies’ footsteps, and thus, eventually increase the overall percentage of female executives.

Many of the companies included are established, and are the leaders when it comes to setting the bar for creating office cultures that include paid leave, no harassment policies, and mentorship programs to elevate the next generation of female executives. Alternatively, you will also find the hottest female-founded startups that are establishing safe environments for women from the company’s inception.

Whether you are a recent graduate seeking a new position or a seasoned professional looking to make your next career move, we hope this list will guide you in your search. You can’t go wrong with one of the below companies, and we congratulate our 2018 Honorees.

To view the full list visit: https://onmogul.com/stories/mogul-s-top-1000-companies-with-the-strongest-female-leaders-in-2018

Want to join the GeoLinks Team?

Six Options For Finding Local Talent In Los Angeles

Six Options For Finding Local Talent In Los Angeles

 

Hiring talent can be a difficult task — especially in Los Angeles — because while there are a lot of places to look, it can also be difficult to find the right match. Sometimes the perfect match may be looking for you, and sometimes the perfect match isn’t looking at all. Additionally, there are so many different kinds of talent out there that it can feel impossible to swim through all of the options to find just the right person. Having an area or two to focus on can really help improve the odds.

We asked members of the Forbes Los Angeles Business Council for their advice on where to find top talent to fill open positions. The next time you’re looking to hire someone, consider one of these tools or approaches before narrowing down your search to a few individuals.

Local experts share their tips for finding talent.ALL PHOTOS COURTESY OF INDIVIDUAL MEMBERS.

1. Facebook

Facebook isn’t just one of the most wildly successful social networks online; it’s also a place to post your jobs and find qualified candidates. So many of us spend so much of our time on Facebook that it’s a natural place to let people know that you’re hiring. – Ken GoodwinPacific Preferred Insurance Brokers

2. TechFair

Participating in the TechFair organized by the city of Los Angeles is great. It had big local companies in attendance, which attracted many job seekers and in turn led to more great resumes for us!  – Anna NguyenovaTubeScience

3. Referrals

Turn to your company’s best employees and ask them for referrals. That really can be the best way to get a full or accurate read on a person. Resumes these days can often be inflated and rarely ever paint a clear picture of a candidate’s full potential — or lack thereof. – Skyler DitchfieldGeoLinks

4. Local Meetups

Using Meetup (now owned by WeWork) is a great way to network and meet fellow specialists who can themselves help or refer someone to you right in your neighborhood. A few people create their own and drive relevant prospects to it! – Zaid AmmariPPC Masterminds

5. Indeed And Linkedin

I have two resources that I regularly use. One is Indeed, and the other is Linkedin, which I use for finding full stack developers and other talent for our company. Mainly, I will advertise on Indeed and then do follow-up research on Linkedin to see more information about each applicant. It is not easy to find full stack developers that are available and local, but this seems to work pretty well. – Ron BerkesManufacturingChina.com LLC

6. Your Community
I find participating in your community really helps. Specifically, speaking at my alma mater (USC) has been a great way to attract extremely promising candidates — from MBAs to people fresh out of college. –  Brett CrosbyPeerStreet

Six Professional Organizations In Los Angeles You Should Know About

Six Professional Organizations In Los Angeles You Should Know About

 

Professional organizations can greatly benefit any business professional. It’s an opportunity to get together with like-minded people in your industry and talk about the things that matter to you in the work. It can be great for networking as well as garnering new information that you can then put to use. A business owner may even feel inspired to come up with new ideas to implement.

We asked members of the Forbes Los Angeles Business Council what professional organization they would recommend to help strengthen the business side of things. The suggestions below are just a subset of what is available, so it is encouraged to do research and seek out additional opportunities for networking and professional development.

Members of Forbes Los Angeles Business Council share their favorite professional organizations.PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

1. Digital LA 

Digital LA is a group for entrepreneurs, technology executives and startup founders across verticals to connect. Kevin Winston, the creator of Digital LA, creates weekly events across LA on topics ranging from blockchain to health care technology to food influencers. Kevin puts on Silicon Beachfest, which is an annual/bi-annual multi-day conference for LA’s best to connect and attracts people from around the world. – Robert BrillBrill Media Company

  2. Local Chamber Of Commerce

The local Chamber of Commerce hosts frequent networking events and often publically recognizes the great work done within their communities, ultimately making the companies or individuals more visible to the community and beyond. – Skyler DitchfieldGeoLinks

3. Young Presidents’ Organization

Young Presidents’ Organization (YPO) is one of the better organizations to be associated with. It is the leaders and titans of industry, and they have an incredibly rigorous selection process, making it a great place to network and lean on other thought leaders. – Lucas PolsSpark xyz

Fixed Wireless Case Study by GeoLinks – The Coffee Bean & Tea Leaf

Fixed Wireless Case Study by GeoLinks – The Coffee Bean & Tea Leaf

The Coffee Bean & Tea Leaf was slated to open a series new stores in Southern California in 2016 and needed more than 30 Wi-Fi circuits to support both their public Wi-Fi and POS systems in 20 days time. The company initially contracted to provide a terrestrial connection was projecting massive delays and restrictions of available bandwidth. In order to meet their quickly approaching deadlines, Coffee Bean looked to contract an outside local provider to administer a temporary solution.

Spectrum as Infrastructure – Connecting Rural and Underserved Areas

Spectrum as Infrastructure – Connecting Rural and Underserved Areas

Panel discussion at the 8th Annual SHLB Conference.

Panel Description: More than 15 million Americans in rural and tribal areas still lack access to 25/3 broadband, and a disproportionate number of rural schools and libraries lack high-capacity broadband connections. Wireless services may provide cost-effective solutions to address this rural broadband gap. Fixed wireless access can provide broadband at high capacity (100/10 Mbps or better), or over long distances to remote locations, at a fraction of the cost of trenching fiber. This panel will describe three pending FCC rulemakings that could open access to a large new supply of both unlicensed and lightly-licensed shared spectrum.

Featured Speakers in Highlights: Melissa Slawson (GeoLinks) Andrew Clegg (Google), Moderator: Michael Calabrese (New America OTI)

8 Companies Redefining Highly Technical Industries

8 Companies Redefining Highly Technical Industries

There are a number of companies disrupting the current state of highly technical industries. From logistics software to machinery, the list of innovation can go on-and-on. This can be attributed to the “meet demand” at all cost global business model we are currently in the throws of.

High-Technology Industry

Image Pixabay

The current tech boom can in many ways be attributed to the perpetually changing needs of retailers, manufacturers, and the consumers they aim to please. This is especially true in highly technical industries where innovative competition is fierce.

Let’s take a closer look at the companies redefining highly technical industries in innovatively unique ways.

1] A. Prentice Ray

Prentice Ray & Associates (APRA) is a company set on disrupting high-tech industry needs in the government sector. They have a variety of consulting services that support government agencies, such as the Department of Defense, Department of State, and the U.S. Air Force.

They provide services, like acquisition support, IT and app development technology solutions, cyber security, project management, staff augmentation, and more. By implementing APRA, agencies and enterprises can enhance existing processes.

2] Edge Logistics

Edge Logistics is a logistics and transportation company helmed in Chicago, Illinois. The company provides freight broker services with high-tech proprietary support to help industries maximize efficiency, which increases their logistics bottom line.

By serving up customized logistics solutions that meet company needs, the company has had exponential growth. Features include, efficiency evaluations, operation audits, distribution program development, and more.

3] Machinery Network

Machinery Network provides a massive inventory of used machinery for CNC, plastic, metalworking, fabrication, and more. This fills a huge industrial gap, especially since the cost of new machinery equipment can be too high for new manufacturers.

The manufacturing industry is always in need of companies providing solutions to enhance efficiency and productivity. According to the National Association of Manufacturers, every dollar spent in manufacturing adds $1.89 to the economy.

MACHINERY NETWORK

Machinery Network adds value to highly technical industries via auction, appraisal, financing, warranties, and technical support. They are members of Machinery Deals National Association (MDNA) and the Association of Machinery and Equipment Appraisers (AMEA).

4] Clean Energy Solutions

Clean Energy Solutions is serves up solar energy solutions for enterprises, governments, nonprofits, businesses, and even homeowners. They are revolutionizing the solar industry, one of the most highly technical industries of today.

Noted as one of the fastest growing companies in the solar industry, they have over 35,000 installs with partners funding almost a billion dollars in solar projects. One of the hallmarks of Clean Energy Solutions is that they make solar attainable to everyone.

5] goTRG

goTRG is a leader in multi-channel sales and supply chain business solutions and SaaS for retailers and manufacturers. There innovative technology helps retailers and manufacturers overcome pain points associated with reverse logistics, returns management, multi-channel sales, and more.

By implementing software, cleverly dubbed as R1 Cloud, they can help retailers and manufacturers make disposition decisions farther upstream for an efficient and more profitable reverse logistics system.

6] GeoLinks

GeoLinks is another company providing value to highly technical industries through fixed wireless Internet. This is achieved using their ClearFiber™ Network, SD-WAN, DigitalVoice, and a full-suite infrastructure.

With 24/7 technical support and fast installation, this innovative company is providing telecommunication on a scalable level. The GeoLinks solution is available for businesses, global enterprises, and institutions.

7] Your Doctors Online

Your Doctors Online is a health-tech company solving a major issue in highly technical industries, providing quality healthcare and access to medical advice, prescriptions, second opinions, and sick notes 24/7 anywhere in the world.

Your Doctors Online

The core of the company began with second opinions for those needing a fresh perspective on a diagnosis or treatment plan.

However, their free online doctor chat has made waves in the health-tech industry. Now people and companies can access doctors via an app in minutes.

8] HQSoftware

HQSoftware delivers customized software solutions in the highly technical space of IoT, VR, and AR. Their innovative solutions include, data analysis, UX/UI design, web and mobile app development and integration, IoT development, software integration, and more.

Featured in CIO Review and Clutch, HQSoftware boasts a notable client list, including the United Nations, HTC, BBC, and SEGA to name a few. There deep tech knowledge has positioned them as a leader in the software industry.

Wrapping Up . . .

There are a number of companies redefining highly technical industries. The above companies are serving up cutting-edge solutions for enterprise, governments, businesses, and organizations, all worth exploring. From logistics to healthcare, the tech solutions of the future are certainly disrupting the tech status quo.